Ofcom has encouraged internet service providers (ISPs) to sign up to a voluntary code which would regulate how they advertise broadband speeds to customers.
The regulator said it was concerned that consumers may be misled when signing up to broadband packages which advertise speeds much higher than those received in practice.
Under the new code, broadband providers would be required to give an accurate estimate of the maximum speed a customer could expect over their connection, and give them the choice to shift to a lower package if the estimate was later found to be inaccurate.
The regulator said it was concerned that consumers may be misled when signing up to broadband packages which advertise speeds much higher than those received in practice.
Under the new code, broadband providers would be required to give an accurate estimate of the maximum speed a customer could expect over their connection, and give them the choice to shift to a lower package if the estimate was later found to be inaccurate.
