Sky hopes to plug into a whole new market
The broadband pricing war has heated up with satellite firm BSkyB launching a free service for its subscribers.
Under the offer, existing network customers can get its 2Mb Base package for free. Sky expects 30% of its eight million network users to sign up.
New subscribers to Sky Digital will be able to sign up for its broadband offering for between £5 and £17.
Sky said it would spend about £250m on the move, adding it expected to invest a further £400m over three years.
Shares in the group fell on the news amid analyst fears that the decision may mean expensive initial outlays - partly down to the cost of installing Sky equipment in BT telephone exchanges to access the local loop
full story: news.bbc.co.uk/1/hi/business/5190710.stm
The broadband pricing war has heated up with satellite firm BSkyB launching a free service for its subscribers.
Under the offer, existing network customers can get its 2Mb Base package for free. Sky expects 30% of its eight million network users to sign up.
New subscribers to Sky Digital will be able to sign up for its broadband offering for between £5 and £17.
Sky said it would spend about £250m on the move, adding it expected to invest a further £400m over three years.
Shares in the group fell on the news amid analyst fears that the decision may mean expensive initial outlays - partly down to the cost of installing Sky equipment in BT telephone exchanges to access the local loop
full story: news.bbc.co.uk/1/hi/business/5190710.stm
