Buyable Pins on Pinterest

[djbaxter]

Pinterest Makes Major E-Commerce Push With "Buyable Pins"
by Martin Beck, MarketingLand
June 2, 2015

Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it will give users in the United States the ability to buy directly from Pinterest network with ?Buyable Pins.?

It?s a move that has long been anticipated for the most product friendly of the social networks. According to comScore, Pinterest has 70 million monthly active users, users apparently very hungry to buy the stuff they see.

The new Pin product will start appearing later this month, at least on Apple iPhones and iPads. Because 80% of Pinterest activity is on mobile devices, Buyable Pins were designed for people to use on the go. Silbermann said buying is a one-finger experience intended to help taking the frustration out of trying to make purchases on mobile devices. Support for Android and the web versions of the platform will come later this year.

Read more...