Campaigns Overlapping

[ironbull]

Hey,

I am curious about this topic.

Let's say I have one CPI Antivirus campaign in Malaysia and another CPI Launcher campaign in the same country.

Is it OK to run both campaigns in the same traffic source without using time parting?

I mean, if you don't set up proper time parting there will be a part of the day when both campaigns will be running and competing for conversions/bids.

I think it is a no brainer to separate both campaigns, maybe one running in the morning and another one in the evening.

What do you think about it?

 

[servandosilva]

Why not just 1 campaign and split your lander/offer with the tracker 50/50?

 

[ironbull]

Yes, right now I am with 2 campaigns and split testing landers and offers on both campaigns.

Maybe I should set one in the morning and the other one in the evening. What do you think?

 

[Mobidea]

The two campaigns can convert differently, and until you know which one can gives you the best result you have to promote both. I agree with @servandosilva , you make a test with the two offers, and then, taking into account the performance choose one.

 

[servandosilva]

Yes, right now I am with 2 campaigns and split testing landers and offers on both campaigns.

Maybe I should set one in the morning and the other one in the evening. What do you think?

No. I mean...
If you're worried about competing with yourself. Just create 1 campaign, and split test both landers and offers in the same one so you can test everything there.

Instead of having 2 campaigns in your traffic source have 1 only and do all the tests with your tracker. You'll have to check the non converting targets and OS based on your lander/offer, but that's easy with Voluum.