Hi everyone!
This is our R&D team's first case study that we are sharing on the forum
We'd love to get your feedback if you find it useful 
TikTok has been making quite a buzz in the affiliate community for quite some time now. We never worked with TikTok Ads and were reluctant to try this source, mainly because of creatives. Creatives are a massive part of success on this platform - but short catchy videos were a new format for me and the team.
Nevertheless, we decided to run a very rough test and I would say that overall I was very satisfied with the results and the platform showed enough potential for us to keep testing and learning how to use it.
Let’s get into the details:
Source: TikTok
Target: Male 35+
Geo: USA
Advertise period: 4 days
ROI: 57%
Here is the example of the creative that worked best:
We have noticed an interesting pattern building up as we tested different creatives - women 35+ years performed better than younger women. Authenticity and natural, real looks of the women also performed way better than full-on makeup, doll-like faces.
We came across an interesting case - the use of horoscopes. It seemed interesting to test and adapt this idea in our pre-land.
We built a page where you are asked to choose your zodiac sign to help find the best fit.
After that, we invite users to take a quiz:
Quiz questions examples:
As you can see from the account screen - in the long run, creatives gave a stable CTR of up to 4%.
This is our R&D team's first case study that we are sharing on the forum
We'd love to get your feedback if you find it useful TikTok has been making quite a buzz in the affiliate community for quite some time now. We never worked with TikTok Ads and were reluctant to try this source, mainly because of creatives. Creatives are a massive part of success on this platform - but short catchy videos were a new format for me and the team.
Nevertheless, we decided to run a very rough test and I would say that overall I was very satisfied with the results and the platform showed enough potential for us to keep testing and learning how to use it.
Let’s get into the details:
Source: TikTok
Target: Male 35+
Geo: USA
Advertise period: 4 days
ROI: 57%
CAMPAIGN AND AD SETTINGS:
On our first launch, we tried to set up targeting based on audience interests but got a very high CPM. I stopped the campaign and launched it with quite a wide targeting - geo USA, male 35+ with optimization parameters on “lower cost”.
CREATIVES:
For creatives, we used stock videos with women taking selfies in front of the mirror and added text and sound on top of the video.Here is the example of the creative that worked best:
We have noticed an interesting pattern building up as we tested different creatives - women 35+ years performed better than younger women. Authenticity and natural, real looks of the women also performed way better than full-on makeup, doll-like faces.
PRE-LAND:
Having studied the old and the new ways and funnels in the social communications vertical, we decided to test something new and drive inspiration from other verticals.We came across an interesting case - the use of horoscopes. It seemed interesting to test and adapt this idea in our pre-land.
We built a page where you are asked to choose your zodiac sign to help find the best fit.
After that, we invite users to take a quiz:
Quiz questions examples:
RESULTS:
On average, the registration cost was around $10. I used a new account that did not have any history. In the beginning, the registration cost was $8-9, it raised a little bit when scaling the campaign.As you can see from the account screen - in the long run, creatives gave a stable CTR of up to 4%.
SUMMARY:
We’ve seen potential and will keep testing TikTok to get more insights and study the platform further. For our test developing creatives turned out to be less complicated than we expected and the simple videos we put together worked fairly well.*A MINIMUM BUDGET FOR THE TESTS OUR R&D TEAM RUNS IS $1500
Last edited:
