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CASE STUDY: How to make ROI 88% running PPS Dating in Brazil

Cpamatica

Top Network & Agency
Affiliate Manager
Cpamatica
Hello everyone! We want to share with your community the case study from our partner.

Traffic generation period: 01.07.2021 - 25.07.2022
Traffic source: Revcontent
Affiliate network: Cpamatica
Money received: $ 16 512
Money spent: $ 8 796
Profit: $ 7 716
ROI: 88%
GEO target: BR

In this case study, we will analyze the OiSecret [BR] PPS offer as an example of successful traffic generation throughout one year. OiSecret is an in-house dating offer of Cpamatica. The payment for a male deposit is 17.9 USD and 16 USD for a female one. (If you don't like PPS flow, Cpamatica has CPL offers as well). The traffic was generated non-stop 24/7. This offer has worked properly for more than 3 years.

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Regarding the tracker, I can only show statistics for half a year due to my Bemob plan restrictions. Still, you can clearly see the stats for the entire period from this source on the screenshot above.

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Screenshot of the source's costs:

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Statistics are not available for all creatives. See, at first, they were all active, and then the moderation found some of them too explicit and decided to turn them off. This led to some of the statistics being removed as well.

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But some creatives have remained intact and are still working. The expenses of first creative definitely were higher than shown here at the screenshot —this is most likely a bug in the system.

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I used 3 different titles, and all of them performed well.
1. Garotas de {city} estão procurando amor (Girls from {city} are looking for love)
2. Procurando por uma linda garota? Cadastre-se neste site de namoro! (Looking for a beautiful girl? Sign up for this dating site!)
3. Garotas solteiras {city} podem estar procurando por você (Single girls from {city} may be looking for you)

The chosen campaign settings are the most common ones: the language is Portuguese; covering all devices; the price per click is 0.006 cps; and the traffic type is native.

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There is nothing much to say regarding blacklists. There were a couple of bad platforms that did not supply registrations but took the money anyway. I just turned them off. The essential part here is to catch them out and turn them off ASAP, instead of spending $156 for nothing, as I did :)

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All in all, dating traffic generation isn't difficult. You just have to find a good source and test different creatives. And don't forget to ask your favorite affiliate manager about the top offers of the month :)
 
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