[Case Study]: Lowering cost per lead by 43,98% with SmartCPC

[RichAds]

RichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible, lowers average CPC and save your budget to buy much more clicks.

A couple of our advertisers shared their results using this feature at RichPush, so let's see how it worked out for them.

Campaign A

Set CPC bid $0,12.

Enabling SmartCPC lowered the average bid to $0,076.

Due to the economy advertiser got 45 251 more clicks for almost same budget.

Profit
Average CPC lowered by 36,67%. CPL lowered by 39,65%.

265 more conversions for similar budget.


Campaign B
Maximum CPC bid $0,019.

Enabling SmartCPC lowered the average bid to $0,013.

+458 777 clicks.

Profit
Average CPC lowered by 31,58%. CPL lowered by 38,84%.
1 007 more conversions for similar budget.


Campaign C
Maximum CPC bid $0,023.

Enabling SmartCPC lowered the average bid to $0,016.

154 211 more clicks.

Profit
Average CPC lowered by 30,43%. CPL lowered by 34,06%.

+186 leads.


Campaign D
Max bid $0,043.

SmartCPC managed to lower bid to $0,031.

+72 105 clicks.

Profit
Average CPC lowered by 27,91%. CPL lowered by 43,98%.

357 more conversions.


Conclusion
SmartCPC really helps to lower CPC and spend advertising budget more effectively. If you're getting positive ROI, it'll become even better and if you have it negative you can make the campaign profitable.

Contact your personal manager at RichPush.co to enable SmartCPC.

 

[Graybeard]

Awww! You ruined the story
Caveat Emptor

 

[RichAds]

Ok, I'm calling bullshit on this case study as well. Richpush's smartCPC seems like a great tool but let's take a look at the obvious here for newbies that don't know what they are getting into:

Guys go to zeropark and check out the CPC's for mobile push.

/zeropark.com/volume/

Look at the GEO's and since most of us are into mobile, let's look at mobile.

Now look at their recommended CPC prices.

What GEO's have CPC's of $.02, $.03 or lower? (the reason is because RIchpush was paying that much) I'll make it simple, T3 Geo's or maybe T2 Geos.

now look at Richpush's case study and look at the Payouts.

What T3 geo has payouts at $7, $12, $14, $21, $23 ?

Let's take a minute and think about this. The ONLY reason this is a "case study" is because the advertiser has DEEP pockets either promoting their OWN offer or they are promoting something like Casino Deposits, CC Submit, Adult Nutra or some super hard niche where the user has to pull out their credit card..

Another point as well. Most of us experienced affiliates know that its EXTREMELY difficult to get that much traffic (shown in Richpush's bs case study) in a T2 Geo let alone at that CPC. And another thing, I'm pretty sure they were with those payouts, I'm pretty sure that it was a T1 Geo.

And WHAT T1 geo can get .02, .03 CPC's? Only Networks like Richpush guys..not affiliates like us.

This case study is based on data a couple of our mediabuyers shared with us during SmartCPC feature test. Those guys are offer owners, so yes, they can pay more per conversion. The only thing this case was intended to show is how SmartCPC works. You can pay less for same results, that’s it.