This case study goes beyond just iGaming traffic—it's a valuable lesson for everyone in the industry. One of our core principles, and a key takeaway for our partners, is finding the perfect match between ad format and niche.
While we constantly experiment with different combinations to discover surprising results, sometimes the best solutions are the simplest ones. In this case, the high-impact Interstitial ad format paired with top quality iGaming traffic proved to be a winning match every time. Keep reading to see how it all combined together!
Interstitial Campaign Setup:
Product: BingoPlus
GEO: PH
KPI: app install
Landing page: direct linking
BingoPlus is a dynamic player in the iGaming sector, focused on delivering top-tier entertainment to a diverse global audience under optimal conditions. The platform not only offers a seamless web-based experience but also provides an Android app, ensuring users can enjoy their favorite games on the go.
Let's dive into the specifics right away. It was interesting to see how the format's unique attributes affected the campaign settings. For this particular campaign, we opted for a sub-format of our iconic Social Bar: Interstitial. Remember, this format stands out due to its large size, covering up to 85% of the screen, making it almost impossible to ignore. This feature significantly enhances its advertising impact, which explains why Interstitial ads are a go-to choice among our partners, particularly in the iGaming industry.
In this case, Interstitial ads were implemented via a Direct link, with the app installation set as the main KPI — a high-value conversion. Our first step was to filter out traffic from older Android versions that didn't support the app, ensuring a more targeted approach.
Campaign parameters
That's how the campaign was set:- Pricing type: CPA
- Country: PH
- Price: $1.2
- Device format: mobile, tablet
- Operating system: Android 6.0 or later
- Traffic type: all
For that campaign we've used 2 Interstitial banners made with the help of the built-in creatives constructor:
Analyzing & optimizing
Optimization starts right after the campaign goes live, and those initial days are crucial in assessing its performance. Early on, it’s essential to pinpoint underperforming traffic sources. By identifying and removing them promptly, we were able to enhance the campaign’s efficiency right from the start.
Campaign results
In just the first week, we successfully launched the campaign, fine-tuned it, reviewed the data, recovered all expenses, and generated a remarkable profit.
- CTR = 49% (380 135 views and 189 000 clicks)
- CR = 0.6% (1130 conversions per 7 days)
- $1412 total spends
- $4746 gross
- $3334 net profit
- 236,12% ROI
Tips for Interstitial Ads and iGaming traffic campaigns
- Segmentation: Always pay attention to literally every detail, regardless of the niche. For campaigns targeting different device OS, consider creating different campaigns. For instance, the campaign we discussed was specifically set up for Android, which proved to be a smart move.
- Technical Aspects: When promoting mobile apps, it's crucial to ensure that your app supports the versions targeted. Customize your campaign settings accordingly to filter out unsupported traffic.
- Visual Impact: Creative design is very important in digital advertising. This is why Interstitial ads perform so well — they're hard to miss (cover 85% of the screen). Make sure your visuals reflect your brand identity, it leaves a lasting impression on potential leads.
- Localization: Tailoring your ads for a specific region is vital. Ensure your creatives are adapted to the local culture and language so that the audience can engage comfortably.
- Early Optimization: Start monitoring and optimizing right after the campaign launch. Reviewing the initial results promptly will help you minimize losses and maximize revenue quickly.
Check out the stats from this case to draw your own insights. However, one thing remains extremely important: no matter how well you match your ad format and niche, timely optimization is key to your success. This ongoing process is something our partners excel at, and we're here to support you every step of the way. Whether it’s eye-catching creatives, expert advice, or case studies to learn from, we’ve got everything you need to enhance your campaigns. Join us at Adsterra and take your results to the next level!
