Today, we'll talk about the successful launch of the Casino offer from a direct advertiser in the HilltopAds advertising network. Casino offers are one of the most attractive types of offers that work on Popunders well. But you need to optimize advertising campaigns to get high profit.
Settings of the ad campaign at HilltopAds
Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can register using this link.Next, to create an advertising campaign, you need to:
We have created the ad campaign chosen both Mainstream and Non-mainstream. But we recommend you to create separate ad campaigns to analyze and optimize it easier.
Next, it's essential to set up the Postback to track the results of your ad campaign.
For a detailed description of working with Postback and the available placeholders, check out our guide.
In simple terms, for the final URL of the offer, we need to insert parameters to pass conversions and source IDs. The parameter for passing conversions is click_id, and the source ID is zone_id.
In general, you can add absolutely any parameter from the available options that is necessary for further campaign analysis. However, remember that it is essential to include the click_id parameter in the final link to pass conversions.
Next, we specified the ad frequency per user - 1 display in 24 hours. And we set the necessary targeting settings:
- GEO - BR (Brazil)
We initiated the ad campaign with a bid of $1.07, based on the provided recommended CPM price.
The advertising campaign settings
So, the key settings of the advertising campaign are as follows:
- Ad format - Popunder mobile
- Traffic Channels - Mainstream and Non-Mainstream High Activity
- Frequency cappings - 1 display per 24 hours
- Geo - BR (Brazil)
- CPM rate - $1.07
Optimization
On the fourth day, we set up auto optimization to inactivate non-profitable traffic sources.Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
We configured auto optimization according to the following rules:
- If a specific source ID has more than 1,500 ad impressions
AND - generates less than 1 conversion,
After setting up the auto optimization tool over the remaining 4 days, the earnings percentage from the advertising campaign significantly increased.
According to the statistics, we achieved the following:
- 25 conversions
- $65.63 spent
- $228.56 earned.
Final Results and Areas for Improvement
Over the course of the full 7 days of running the advertising campaign using the Non-mainstream game offer, the following metrics were achieved:- Total Costs (Revenue) - $102.67
- Total Earnings (Profit) - $290.28
- ROI (Return on Investment) - 182,73%
The higher this value, the more successful an advertising campaign.
As a result of launching the Casino offer in Brazil for 3 days, we completely recouped the investment in the ad campaign and earned an additional +$190 on top.
It's important to remember that any offer can eventually burn out. Therefore, to improve results, it's advisable to use pre-landers that warm up users for conversion on the main offer page. Also, we used creatives written in Portuguese to get more conversions because Portuguese is the official language of Brazil, spoken by the majority of the country's inhabitants.
