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Day 3

The push-tag-based campaign had an offer that was underperforming, so we disabled it.

Campaign with the push tag

As for the campaign without the push tag, all the offers worked decently there.

Campaign without the push tag

We continued optimizing zones with low LP CTR and those that failed to generate conversions after a sufficient number of clicks in both campaigns.

Campaign with the push tag

Campaign without the push tag

Creatives were optimized as well, so we turned off the underperforming ones.

Campaign with the push tag

In the campaign without the push tag, it was too early to disable underperforming creatives because some of them hadn’t acquired enough traffic to make such a decision.

Campaign without the push tag

Day 4

Nothing out of ordinary, we were optimizing creatives this day to figure out the top performers and focus on them.

Campaign with the push tag

Campaign without the push tag

Day 5

Both campaigns were paused to prevent our team member involved in testing from going nuts. Ads are everything, but even affiliates need their beauty sleep.

Day 6

We got back to optimizing zones in both campaign variations: we turned off zones with a good number of clicks and a proper LP CTR but without conversions, as well as those with low LP CTR.

Campaign without the push tag

Campaign with the push tag

Day 7: Summarizing the Results

On the final day, we focused solely on optimizing the campaigns by zone.

After running the campaigns for six days, we got the following results.

The campaign with a push tag showed 48.99% ROI, generating a profit of $51.62. The average CPC was $0.126, and the average CR was 6.12%.

The campaign without a push tag delivered 50.13% ROI and generated a profit of $49.82. The average CPC was $0.128, and the average CR was 6.08%.

Our testings suggest that the push subscription code didn’t impact the campaigns’ performance. Also, LP CTR remained almost identical for both campaigns, around 46-47%.

Now, let’s see how much we earned on this push subscription code.

The result is clear: $4.55 in total—9% from the total profit. Push subscriptions help to boost your revenue and are cumulative, meaning the more you invest in such a campaign, the bigger the payoff will be. By ignoring the monetization of prelanders, you’re basically suffering a 10% opportunity cost. And all that’s needed is a couple of extra lines in your HTML to unlock that boost!

A cool side effect of collecting one’s database of push subscribers is that it brings money even after stopping the main campaign. See the screenshot below:

In total, the push subscription tag brought in $5.93, accounting for +11% of the total profit.

Let’s not forget that we also had an active back button in this campaign. It “caught” users as they attempted to leave the pre-lander, giving us an extra chance to redirect them to the offer page.

Thanks to this additional monetization method, we earned $19.20 without any extra costs. This contributed 37% to the total profit of this push-tag campaign.

Let’s compare the final campaign results with and without additional monetization (push tag + back button).

Сampaign without the push tag and back button:

Revenue: $149.20

Cost: $99.38

Profit: $49.82

Сampaign with the push tag and back button:

Revenue: $157.00 + push tag $5.93 + back button $19.20 = $182.13

Cost: $105.38

Total profit: $51.62 + push tag $5.93 + back button $19.20 = $76.75

By using additional monetization methods, we earned $48% more than we would have without them.

The Takeaway

1. The push subscription code had no impact on the campaigns’ performance. The LP CTR remained nearly identical for both campaigns, at around 46-47%.

2. Push subscriptions keep generating revenue even after the campaign concludes.

3. The push subscription code contributed an additional 11% to the total profit, while the back button functionality boosted the total profit by 37%.

4. All in all, by using both monetization methods, we increased our total profit by 48%.

Two lines of code can increase the efficiency of your already existing funnel by a whooping 48%, at least when working with RollerAds. The question is, will you let this opportunity slip or take advantage of it and squeeze the most out of your campaigns? With RollerAds, you can work smart, not hard.

Now, you’re fully equipped to launch your pre-landers for dual profits. If there are topics we haven’t covered in this article, you’ll find a wealth of useful guides in our Help Center. Feel free to reach out to our support team with any questions. Happy earning!

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