Catchy copy or clickbait in Native Ads?

[isedo]

What I learnt during my career in advertising is that it's better to state a clear Copy instead of clickbait while promoting a product as for example online course.
In order to generate many views, clickbait is the best but it will hardly convert. A clear copy will generate fewer clicks but has more chance to convert, especially when you're paying for every click.

What are your thoughts about this regarding the Native Ads? Is it better to generate more clicks so go with the clickbait or go for a comprehensive and clear copy in order to explain what is inside the "click"?

 

[Graybeard]

Worst thing you can do is misrepresent or deceive.
If your 'click-bait' is somehow relevant it's OK