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I think it depends on what the competition is. We once used a gaming tournament to launch a gameserver company.  All tournament games had to be played using our gamservers which resulted in the teams seeing how good the quality was.  With the odd discrete text advert appearing randomly during the games with the gameserver prices on it.  Resulted in some pretty good publicity and a good number of initial sales.  I cant see how a competition would help generate sales in an shop environment though, although maybe if the competition involved them moving around your site and being exposed to your products, hmmm.  Find the 5 hidden treasure chests or something:applause:


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