Confluence: High-Reach Influencer Campaign for iGaming Provider in the CIS

[Andrey_Mikhalchenko]

At Confluence, we excel at driving awareness and engagement for iGaming brands by strategically partnering with influencers. In our recent campaign for a prominent iGaming provider, we set out to amplify brand visibility across the CIS region. The primary objective was to raise awareness for new slot games, engage experienced gaming audiences, and gather feedback to enhance future offerings.

Campaign Overview:

• Client: iGaming Provider (Name under NDA)
• Objective: Increase awareness of new slot games in the CIS region, focusing on visibility and audience engagement.
• Platforms Used: Twitch, YouTube, and Telegram channels with influencers based in the CIS.

Strategy & Execution
Our approach included collaboration with top CIS-based influencers across various platforms to ensure a broad and impactful reach:

1. Platform Diversification: Selected streaming platforms like Twitch and YouTube and key Telegram channels known for high engagement in gaming content.

2. Customized Engagement: Each influencer received tailored campaign assets, including unique scripts, promo codes, and exclusive bonuses, enhancing the authenticity and appeal of their content.

3. Real-Time Metrics: We implemented tracking through unique promo codes and referral links to capture accurate data on audience interaction and user actions.

Key Results:

Total Reach: 391,712 users
Registrations: 1,164 new users
Active Players: 147
Total Bets: 387,510 RUB

Top Influencer Contributions (Key Data Under NDA)

Influencer​	Platform​	Reach​	Registrations​	Active Players​	Total Bets​
Influencer 1	Twitch	75,000	771	93	265,171
Influencer 2	YouTube	50,000	106	17	80,519
Influencer 3	YouTube	40,000	41	11	24,531
Influencer 4	Telegram	30,000	96	3	17,179
Influencer 5	Telegram	25,000	89	12	1,166
Influencer 6	Twitch	20,000	38	8	2,480
Additional Influencers	Various Platforms	101,712	23	3	387,510

Campaign Insights:

The campaign’s primary success lay in its high reach and the valuable feedback gathered from the gaming community. The influencers’ feedback highlighted key gameplay aspects and user preferences, which provided our client with actionable insights for future product development.

Key Takeaways
• Audience Engagement: The influencers achieved strong engagement, which bolstered the iGaming provider’s brand recognition within the target market.
• Strategic Insights: Feedback from experienced players offered insights into game mechanics and marketing approaches, essential for refining future campaigns.

Future Recommendations

• Re-engage Successful Influencers: Reinforce engagement with high-performing influencers to foster long-term brand loyalty.
• Simplify Conversion Mechanics: Implement universal promo codes to streamline the user activation process.
• Ongoing Optimization: Regularly monitor audience engagement and conversion data to enhance future campaign performance.

 

[T J Tutor]

This is not a guide. Nobody can build any sort of campaign with this post. It has absolutely no instructional details to allow someone to replicate the "successful" campaign and you have not posted any proof of concept or proof of success (screenshots). All you have done here is ask for a pat on the back for bragging.

All you are doing here is trying to promote yourself. You have been told several times that you MUST be a registered vendor in our resources before promoting your company here. That is all you have done here, you posted this to promote yourself.

Get registered before trying anything like this again!

 

[Andrey_Mikhalchenko]

This is not a guide. Nobody can build any sort of campaign with this post. It has absolutely no instructional details to allow someone to replicate the "successful" campaign and you have not posted any proof of concept or proof of success (screenshots). All you have done here is ask for a pat on the back for bragging.

All you are doing here is trying to promote yourself. You have been told several times that you MUST be a registered vendor in our resources before promoting your company here. That is all you have done here, you posted this to promote yourself.

Get registered before trying anything like this again!

Hi TJ,

Thanks for the feedback. I understand your concerns. We actually included screenshots as proof of concept—they’re compiled into one image to provide a visual overview. I can also share individual screenshots in the comments if that would help clarify the campaign details.

This isn’t intended as a guide but rather as a case study to showcase a successful campaign we ran. Just aiming to share our experience with the community. Let me know if sharing the individual screenshots here will work, and I’ll happily upload them.

Thanks!

 

[T J Tutor]

The fact remains you are promoting your company. Get registered.