This guide provides you with a simple introduction to Content Marketing, keeping it relatively light and jargon free.
Content Marketing at its most basic level is the providing of content (Blogs, eBooks, White Papers, Video etc.) in order to drive customers towards your business (with the end goal being the generation of qualified leads).
Here are 5 steps to start you on your way in developing a successful content marketing strategy:
What is your end objective?
What are your customer personas?
What content and when?
Gate your best Content.
Promote it!
With these 5 steps you should be able to start gaining leads, increasing web traffic and reaching out to customers far more effectively than ever before. If you are unsure where to promote your content online download our handy guide here.
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