Content Tips for Adapting to the Google's Mobilegeddon Algorithm

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6 Content Tips for Adapting to the Post-Mobilegeddon World
By Kelly Wrather, Search Engine World
April 27, 2015

1. Focus on Clear and Concise Headlines
Compelling headlines are top of mind for any content marketer, but they?re even more critical in the mobile format. Limited real estate on mobile means you need to aim for brevity and make every word count. A good litmus test to do is ask yourself: how would that headline read on Twitter? If you?d click to learn more, then that?s a good sign.

2. Be the "Duke of URL"
In line with this mobile-friendly update, Google also announced plans to update how it displays mobile URLs for a cleaner, more intuitive breadcrumb URL structure and real-world website names that aligns with the Schema structure. Structuring your site data with the rich Schema tags can help improve relevancy, provide clear navigation, and generate more engagement.

3. Follow the Inverted Pyramid
Take a tip from journalists and don?t bury the lead. Don?t make your audience have to do a lot of scrolling to get to the main point. Highlight the key takeaways up front save the extra details for later in the page or skip them altogether. Make sure you?re covering the basics of the five Ws ? and if anything, ensure you hit home on "why" this content matters for your audience.

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