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Contextual Ad Revenue - RevResponse Interview

Linda Buquet

New Member
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Adotas recently interviewed David Fortino, Vice President of Audience Development at NetLine about <strong><a href="http://www.5staraffiliateprograms.com/revresponse">RevResponse</a></strong>, contextual advertising options and the unique benefits the <strong><a href="http://www.5staraffiliateprograms.com/revresponse">RevResponse</a></strong> model offers.

Since <strong><a href="http://www.5staraffiliateprograms.com/free-magazines.html">RevResponse is a 5 Star Affiliate Program</a></strong> and because this is a great interview that has some good insights astute RevResponse affiliates can pick up on, I wanted to be sure to share it with you.

<blockquote><strong><a href="http://www.adotas.com/2008/07/revresponse-adsense-ain%e2%80%99t-all-that/">RevResponse: AdSense Ain’t All That - Adotas</a></strong>

<strong>ADOTAS:</strong> Can you explain exactly how you create opportunities for publishers to make money through contextual advertising online? Can you walk us through the options and process?

<strong>FORTINO:</strong> Sure! The beauty of RevResponse is that we don’t impose any limitations on the ways or methods publishers can promote our offers. Most ad networks and affiliate programs give publishers a canned group of banners or text links for promotions and that’s about it. We obviously do those, too, but we didn’t see the point in stopping there. With RevResponse, every corner of the publisher’s world becomes a potential revenue generator, and we give them the tools to make it happen... </blockquote>
Hat tip goes out to Karen T. Noonan, the RevResponse Partner Communications Manager, for letting me know about this interview.

If you haven't yet joined the <strong><a href="http://www.5staraffiliateprograms.com/free-magazines.html">RevResponse affiliate program</a></strong> I would encourage you to find out more about all the revenue generating options they have. One of the cool tools they offer is a <a href="http://www.5staraffiliateprograms.com/free-magazines.html">RevResponse marketing widget</a>. Scroll down on that page to see and play with the widget and see how much contextually relevant content it could add to your site, while taking up a very small space.
 
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