Conversion Optimization Guide

[Graybeard]

A Recipe for CRO Success: Step-by-Step Instructions for Website Optimization |
Some good practical information here. It is a business blog for Crazy Egg but there are a lot of practical tips that you can apply to your work independently of their software solutions.

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Keep an eye out for:

• Pop-ups
• Distracting imagery
• The need to scroll down to reach your desired action
• A lack of information on what your business provides

Pay attention to CTAs that are hard to access, and check if you’re presenting too many choices so that people don’t know where to go.<<<