Couple Questions about Google Adwords KW Tool

[bigcat1967]

I'm assuming Local Search means what it says - Local meaning where you are.

Global meaning everyone else.

But what does "Broad" and "Exact" mean? Exact meaning the search in quotes? Broad meaning no quotes?

Also, what is considered heavy traffic by Global Searches? Also by Local Searches?

 

[Linda Buquet]

Broad is no quotes, phrase is in "quotes" and exact is in [brackets]. Phrase match in quotes I think is the most flexible and popular.

This explains it all and scroll down for examples.
What are keyword matching options? - AdWords Help

I don't know for sure about the local/global questions but I think this will answer it.

New Changes to AdWords Keyword Tool: Local Search vs Global Search Figures Added

Anyone have anything else to add?

 

[Joseph Ratliff]

Also, what is considered heavy traffic by Global Searches? Also by Local Searches?

There isn't a real answer here.

If you're selling John Deere tractors...100 searches could be HUGE

But if you have that same 100 searches for business opportunities...it's a pretty small niche in most cases.

No real answer, you just gotta keep going.

 

[ArizonaJay]

I understood that local was your own country, while global was worldwide. (Of course, I'm really a newbie, so I wouldn't take my word for much of anything!)