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I prefer CPM, especially SmartCPM. The great thing about SmartCPM is that it basically lets you insert a maximum bid that you’ll normally never pay. What you actually end up paying is based on your following competitor.

Imagine you put a max bid of 0,50 EUR and your next competitor has put 0,40 EUR – you’re gonna pay around 10% more than him (0,44 EUR, in this example).

If you do this, you guarantee your position at the lowest possible cost.

[QUOTE="Mobidea, post: 128564, member: 25087"] I prefer CPM, especially SmartCPM. The great thing about SmartCPM is that it basically lets you insert a maximum bid that you’ll normally never pay. What you actually end up paying is based on your following competitor. Imagine you put a max bid of 0,50 EUR and your next competitor has put 0,40 EUR – you’re gonna pay around 10% more than him (0,44 EUR, in this example). If you do this, you guarantee your position at the lowest possible cost. [/QUOTE]

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