Comprehensive guide to promoting CPS campaigns
Sales dataWhen it comes to helping customers make their decision to buy, brands resort to various strategies. Affiliate programs are among them, and it is beneficial for businesses to be aware of which ones work best and pick the ones that have taken the right steps. The National Retail Federation has declared that the most powerful incentive to begin the buying process is providing free delivery. After this, the other factors that come into play include promotions and special offers, the convenience of using a website or app, plus the option to collect the order from a physical store.
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The use of technology has become increasingly prevalent in many aspects of life, with it becoming more and more integrated into our daily routines. Technology is now being utilized in a variety of contexts and for a multitude of purposes. From communication to entertainment, it has become an integral part of our lives.
As mobile shopping continues to rise, the majority of conversions are still coming from desktop computers. It is essential to take this into account when creating a promotional plan for the current or upcoming year.
CPS - what’s the deal about it?
Now let's talk about the main issue of this guide. If you're a beginner in affiliate marketing, you may be curious to know the meaning of CPS. In affiliate marketing, CPS (Cost Per Sale) is a monetization model in which the publisher gets paid when the customer purchases something from an online store. This approach is usually used in e-commerce applications. Generally, the commission of CPS programs is indicated as a percentage of the purchase or a fixed amount. All CPS affiliate programs offered on MyLead can be found in the campaigns list.
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Adopting CPS campaigns can be an attractive decision regardless of the affiliate publisher's stage of development. This is due to several reasons, such as:
- extended exposure since advertisers infrequently deactivate CPS offers,
- no CAP as these programs typically do not possess a traffic limit,
- a relatively high ROI compared to paid ads,
- a low entry barrier with it being simple to create a website or blog about the product,
- a relatively vast target audience since various products will draw in different consumers,
- easy optimization with cost-per-sales strategies providing accurate, timely analytics that can be used to refine campaigns.
Top CPS affiliate programs from MyLead
For those of you who are already profiting from e-commerce campaigns, we have gathered a compilation of 12 of the most effective affiliate programs that aim at different countries. Have a look at our selection.
Aliexpress Global
Rate: 0,60% - 55,20% | Type: CPS | Conversion type: Sale | Countries: GLOBAL
OCHNIK - PL
Rate: 5,20% | Type: CPS | Conversion type: Sale | Countries: PL
Bonprix - RO
Rate: 5,60% | Type: CPS | Conversion type: Sale | Countries: RO
Bonprix - HU
Rate: 4,00% | Type: CPS | Conversion type: Sale | Countries: HU
Condor - DE
Rate: 0,75% | Type: CPS | Conversion type: Sale | Countries: DE
Bershka - FR
Rate: 3,84% | Type: CPS | Conversion type: Sale | Countries: FR
Radisson Hotels - GB
Rate: 3,00% | Type: CPS | Conversion type: Sale | Countries: GB
Most important dates for affiliate publishers
When it comes to e-commerce, there are certain dates and periods that should be kept in mind throughout the year.
At the start of January and February, the Chinese New Year and Valentine's Day (February 14) and Singles Day (February 15) should be promoted. As spring approaches, customers may look to change their wardrobe and Easter brings forth the demand for decorations and candy. Mother's Day is also important, with the UK celebrating the Fourth Sunday of Lent (March 19, 2023) and the USA on the second Sunday of May. World Children's Day (June 1) is also noteworthy, followed by the summer holidays where products related to water sports and garden furniture should be promoted. In the fall, focus on Halloween (October 31) and then Black Friday and Cyber Monday at the end of November. Finally, the Christmas shopping season should begin a few weeks ahead of Christmas, and the closer to the New Year, the more you should encourage the purchase of calendars and planners.
For a full list of holidays, look to the MyLead blog.
These are just some of the holidays worth keeping in mind. The full list can be found on the MyLead blog.
How to promote?
You signed up to the affiliate network due to your interest in advertising an e-commerce campaign. However, you are unsure of how to present your offer in the most successful fashion. Here’s some advice.
Product ranking
Rankings of any kind can be a good way to go. Comparing electronics, appliances, and products that usually have big promotions can be beneficial. You can post the ranking on your own website, blog, or social media. Though SEO is a good idea, it can take some time so consider speeding up the process with PPC ads on social media.
Reviews
Reviews
Posting a review that links to a product on your blog or Instagram is an effective strategy. Additionally, you can mention the item in a YouTube video, adding a link to it in the description. It is also beneficial to search forums related to the product and read reviews in the dedicated threads.
Testing
Promote skin care products, food, and electronics using product tests. Draw attention to the product by subjecting it to various extreme conditions. For instance, you can test foundation or deodorant for hours or assess the soundproofing capabilities of headphones while renovating. Share the test results in the form of a video that compares the manufacturer's claims with the reality. Post this video on YouTube, Instagram, or TikTok to increase its reach.
Unboxings
“Real-time" react videos, unboxings, or types of initial reactions are another style to consider. Here, video is the top option, yet it is also possible to talk about preliminary assessments about fresh items on a blog or post it in a Facebook group or your own social media page.
Shopping hauls
Trying on haul is when you try out new items and post them on TikTok, YouTube, or Instagram Reels. This is generally done to showcase clothing, footwear, and accessories and the affiliate link can be included in the video profile or description. MyLead offers campaign prelandings, and Linktr.ee provides tools to create link trees. Additionally, Instagram now allows for more than one link to be posted in the BIO, which could be advantageous.
Cashback and coupons
Coupon or cash back sites are common in the field of affiliate marketing. Applications can also be employed to great effect. Moreover, promotional pop-ups or ads in browsers are especially effective during major sales.
Some hacks worth remembering
Sharing an affiliate link is a task in itself, but it is also necessary to have customers actually look at the product. To increase the chance of a purchase, it would be beneficial to use certain strategies that will motivate the user to make a purchase. What strategies are these?
- In the newsletter, private message or on the landing page, you can advertise the limited number of products that are being offered at a promotional price. This will be especially interesting to customers as they can get their hands on a product that is usually not available to the general public.
- The sale is coming to a close - have you ever noticed a timer ticking away the remaining time of a sale? Employing this tactic on your webpage or mobile application can give your customers a sense of urgency.
- The opinions and ratings of people who have already purchased the product can often help other customers make their buying decision faster. Showcase them on your sales page or use them in a story (e.g. "It's the talk of TikTok", "YouTube is full of reviews about it").
Some pieces of advice for the CPS promotion
1. Think if the product has the future
In the event that a product doesn't satisfy the buyer's desires, it can be sent back and a refund is issued to the purchaser; consequently, your commission will be reversed. To avoid this, you must be able to recognize which product will meet your customers' expectations. The most straightforward way to ascertain the quality and utility of a product is to try it yourself. If you don't want to invest money, look into the popularity of the affiliate program. A campaign that is pushed by many publishers and has a high EPC could imply that the product is successful in the market. If you cannot locate such data, inquire from your manager for a suggestion.
2. Keywords are the way
In order to get the best results, you should select specific keywords that describe the product. When trying to market swimming gear, it is not wise to target all people who have an interest in sports. It is better to narrow down the message to a specific discipline, gender, or the customer's level of proficiency. As an example, swimming goggles for beginners are very different compared to a triathlon wetsuit for experienced swimmers.
3. Deep linking
Rather than linking customers to the exact page of the product being advertised, many publishers send them to the homepage or a category page on the retailer's website. When this happens, the customer may become uncertain and be more likely to leave without making a purchase if they cannot find the item quickly.
1. Think if the product has the future
In the event that a product doesn't satisfy the buyer's desires, it can be sent back and a refund is issued to the purchaser; consequently, your commission will be reversed. To avoid this, you must be able to recognize which product will meet your customers' expectations. The most straightforward way to ascertain the quality and utility of a product is to try it yourself. If you don't want to invest money, look into the popularity of the affiliate program. A campaign that is pushed by many publishers and has a high EPC could imply that the product is successful in the market. If you cannot locate such data, inquire from your manager for a suggestion.
2. Keywords are the way
In order to get the best results, you should select specific keywords that describe the product. When trying to market swimming gear, it is not wise to target all people who have an interest in sports. It is better to narrow down the message to a specific discipline, gender, or the customer's level of proficiency. As an example, swimming goggles for beginners are very different compared to a triathlon wetsuit for experienced swimmers.
3. Deep linking
Rather than linking customers to the exact page of the product being advertised, many publishers send them to the homepage or a category page on the retailer's website. When this happens, the customer may become uncertain and be more likely to leave without making a purchase if they cannot find the item quickly.
Discover the possibilities of deep linking by reading the blog post from MyLead.
4. Think about prices
One common blunder among publishers is a desire for greater profits. It is typical for them to choose items with a higher price tag in the hopes of attaining larger commissions. However, pricier goods are not as easily sold and tend to fail to draw in impulsive buyers. Also, customers are often hesitant to make expensive purchases online. Keep in mind that even though the commission for cheaper items is smaller, it is much simpler to convince more people to buy them, which can lead to similar earnings. Typically, the optimal cost of the product is around $50 with a commission of 5-8%.
5. Tools will make everything easier
No need to be reminded about using HideLink, right? But do you recall that we have a campaigns prelanding? This utility will enable you to create a free prelander, which will allow you to differentiate the users who are not interested. With it, you can aggregate all the offers that you are promoting into a single page or element of an online portal.
Affiliate publishers who are looking to capitalize on domain parking might consider using campaigns prelanding. Our blog contains information on how to maximize conversions with domain parking.
One common blunder among publishers is a desire for greater profits. It is typical for them to choose items with a higher price tag in the hopes of attaining larger commissions. However, pricier goods are not as easily sold and tend to fail to draw in impulsive buyers. Also, customers are often hesitant to make expensive purchases online. Keep in mind that even though the commission for cheaper items is smaller, it is much simpler to convince more people to buy them, which can lead to similar earnings. Typically, the optimal cost of the product is around $50 with a commission of 5-8%.
5. Tools will make everything easier
No need to be reminded about using HideLink, right? But do you recall that we have a campaigns prelanding? This utility will enable you to create a free prelander, which will allow you to differentiate the users who are not interested. With it, you can aggregate all the offers that you are promoting into a single page or element of an online portal.
Affiliate publishers who are looking to capitalize on domain parking might consider using campaigns prelanding. Our blog contains information on how to maximize conversions with domain parking.
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