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It's most likely the ad network. This happened to me when I tried scaling up a campaign on looksmart, that was already working for me on Bing.

On Bing, I got lower CTR (30-40%) on my landing page, and higher conversion.

Looksmart however, got over 50% CTR and no conversion - this was the same campaign, with the same ads and keywords.

Also, certain sub ids were sending me lots of fake clicks - this is something you might want to look into as well.

[QUOTE="Karmand93, post: 145785, member: 37838"] It's most likely the ad network. This happened to me when I tried scaling up a campaign on looksmart, that was already working for me on Bing. On Bing, I got lower CTR (30-40%) on my landing page, and higher conversion. Looksmart however, got over 50% CTR and no conversion - this was the same campaign, with the same ads and keywords. Also, certain sub ids were sending me lots of fake clicks - this is something you might want to look into as well. [/QUOTE]

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