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Creating an affiliate marketing program for a small mortgage company sounds like a solid idea. It's a smart way to expand your reach without a substantial upfront investment. I think the key is to find the right affiliates—people who understand the mortgage industry and can connect with potential clients meaningfully. It might also help to provide them with valuable tools and resources, like a. That way, they have something worthwhile to offer their audience while promoting your services. It feels like a win-win for everyone involved. Plus, building relationships with your affiliates creates a network of trusted partners who can help grow your business over time. Have you considered offering tiered commissions or bonuses for top-performing affiliates?