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Data Points to Positive Performance Growth

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There is so much great data being released that points to the health and continued GROWTH of performance marketing. The interactive Advertising Bureau (IAB), along with PricewaterhouseCoopers (PwC) last week put out its annual report showing that Internet ad revenue rose 23.2 percent?to a record $14.9 billion?in the first half of 2011. The rate of [...]

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