Demographics

[Filipe]

Hi guys,

I am a little confused about a topic, demographics..
So I wanted to ask how do we get the information about our targeted audience when launching a campaign, like their age, their likes, their preferences. I understand that on facebook that is feasible but how does running a campaign on google or bing get this information about an user?

Thanks,

Filipe

 

[tyoussef]

search traffic is different then social traffic .
when it comes to search traffic your targeting option related too much by keyword .
social traffic you have ,age ,interests...etc .