Difference between CPL and CPS in loan offers
- Thread starter Fleky
- Start date
-
- Tags
- cpl offers loans offers
Graybeard
Well-Known Member
CPS on what type of loan and where (country GEO)?
CPL is paid when the lead is accepted (see terms)
CPS is usually as a finder's free on real estate loans in the US (RESPA would apply --see what an LO (loan originator is)). CPS would be paid on the real estate loan's funding or settlement escrow closing.
Other loans than real estate are either regulated or negotiated.
CPL is paid when the lead is accepted (see terms)
CPS is usually as a finder's free on real estate loans in the US (RESPA would apply --see what an LO (loan originator is)). CPS would be paid on the real estate loan's funding or settlement escrow closing.
Other loans than real estate are either regulated or negotiated.
Most payday loan networks works on CPL basis, but it means Per Sold Lead, doesn`t matter if the lead will actually take a loan, once the lead is sold, you get your payment
CPL Per Sold Lead
CPS (cost per sale)
This is all the difference
CPS (cost per sale)
This is all the difference
CPL - depending on the market,
someone understands this as cost per lead, another one as cost per loan;
if we talk about the 1st one, it can be also different and depends on the lender´s sales funnel, but usually, CPL is on the stage when the user registered and verify it with SMS;
CPS - always as the 1st issued loan;
CR will be higher for sure in CPL campaigns, but eCPC can be higher in CPS on average, it will depend on the quality of your traffic.
p.s. if you are looking for interesting payday loan offers, you can find the SalesDoubler network.
someone understands this as cost per lead, another one as cost per loan;
if we talk about the 1st one, it can be also different and depends on the lender´s sales funnel, but usually, CPL is on the stage when the user registered and verify it with SMS;
CPS - always as the 1st issued loan;
CR will be higher for sure in CPL campaigns, but eCPC can be higher in CPS on average, it will depend on the quality of your traffic.
p.s. if you are looking for interesting payday loan offers, you can find the SalesDoubler network.
Graybeard
Well-Known Member
RESPA: Section 8: The Confusion Continues - FindLaw
RESPA: Section 8: The Confusion Continues. Find out more about this topic, read articles and blogs or research legal issues, cases, and codes on FindLaw.com.
corporate.findlaw.com
Those lenders can buy ads legally
oghemalish
Banned
Yes, I completely agree with one of the comments.
Similar threads
