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I'm affraid that PPV/CPV is very, very different than PPC/CPC.



PPV - Pay per View

CPV - Cost per View

They both describing the same type of traffic.


This traffic is interruptive, comes from pop ups, pop uders, visitors does NOT have to click on anything to see the landing page.

Comes from adware software, or scripts installed on websites.


On the other hand:

PPC/CPC - is basically Pay per Click, or Cost per Click

to see your landing page visitors HAVE TO click on ad (text or banner), they are willinging viewing your landing page.



Two completelly different traffic sources :)


MI
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