Do bulk e-mail services always fall in reputation?

[GB Scriese]

Hello Everyone,

my company used some bulk e-mail services for a couple of campaigns. Not quite advertisements, mind you, more like newsletters to semi-warm contacts as non-intrusive as possible.

One service we tried was Snov.io. It worked for the most part, but delivery was sloppy and looking into it, we found that a significant portion of our e-mails went to spam, even the very first couple of times we sent them. Furthermore, after we stopped using the service, I noticed an increase in borderline spam approaches, and I suspect it was due to our own e-mails being added to the mailing list of others.

This made me wonder, do all e-mail services eventually mess up their reputation and get marked more and more as spam? Do you know of any that have been in good standing for a long time?

 

[Graybeard]

I think when you are dealing with Gmail or Outlook email addresses you will always have inbox problems --nature of the beast.

e-mail services eventually mess up their reputation

The clients they get do (cause) that --sending promotional material and the recipients unsubscribing --even if the mailer honors the 'unsubscribe promptly'

 

[T J Tutor]

Do you know of any that have been in good standing for a long time?

We've been using PepiPost for about 12 years now and with great success. Reasonable pricing, excellent "warm up" control, and deliverability is awesome.

The one thing some may find uncomfortable is that using the available warm up methods will typically take a few hours to get out 100k emails. We have Pepi integrated through API and our system also adds control to the speed at which the emails go out. This is a love/hate situation because everyone wants emails to slip out of their platform and into the send streams as fast as possible but choosing to do so will absolutely result in higher bounce and drop rates, especially with GMail, Yahoo mail, etc.

Best practice on senders side is like cooking a fine brisket, do it "low & slow". You will get better and more sustainable results.

 

[Tidus]

I think when you are dealing with Gmail or Outlook email addresses you will always have inbox problems --nature of the beast. In my opinion if company deals with huge amounts of newsletters and other such stuff, then i think it would be better to use signature help services when you can automatize the experience. Gmail is a good service but it has it's flows so it always would be better to just let professionals do their job and help you with all the problems you may have

I can agree. Besides it is always useful to have automated newsletters and other stuff

 

[bulkpocket]

Certainly, it seems you've been facing difficulties with your email campaigns, particularly in maintaining a good sender reputation and avoiding spam filters. Now I explain the main 5 points that role in dropping your sender's reputation.

Firstly, it's crucial to understand that the sender's reputation is key to email deliverability. When email service providers (ESPs) detect signals suggesting your emails are unwanted or spammy, they may divert them to spam folders or block them altogether. Factors contributing to a declining sender reputation can include:

Low Engagement Rates
High Spam Complaints
Sending to Stale or Purchased Lists
Inadequate Authentication
Poor Content Quality

Issues such as low deliverability and increased spam complaints could arise due to one or more of these factors. Additionally, using the service might lead to your email address being added to other mailing lists, resulting in more spam. To find out what wrong you do, fix it I am sure your sender reputation will increase.

 

[Agent39]

Yes, spam detectors won't be able to see if you keep spamming users after they decide to unsubscribe from your emails. But what is dangerous in doing so is that each user can consistently move your messages to the spam folder. Your sender reputation will drop with time, and your email domain can be blacklisted

 

[EliotHenry]

YES, definitely. I had a bad experience with that