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?Do Not Track Me Online Act of 2011? Unveiled

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On February 11, 2011, Rep. Jackie Speier (D-Calif.) introduced the ?Do Not Track Me Online Act of 2011?.* The bill, attempting to impose yet another regulatory burden on eCommerce, is aimed at giving consumers the ability to prevent their online activities from being monitored.**The proposed legislation would direct the Federal Trade Commission (?FTC?) to develop [...]

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Eh, I think regulation of the internet is inevitable. With the recent high-profile cases, such as WikiLeaks, the powers-that-be have their excuse to exert their force. As of now, we're in a large grey area, as far as performance marketing is concerned. All this means is that people need to start being more creative in their marketing techniques.
 
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