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People waste a lot of  time,  effort and money on a lot of things that do not really matter in the beginning when starting a business venture.

What I have discovered, from many failed ideas, is to spend the efforts and as little money (capital) as possible to prove the validity and merchantability (acceptance and affinity in the market segment) of your intended product or concept FIRST!

Just wait before you incorporate, buy business cards, rent offices, spend money on fancy logos, trademark, start branding advertising. This even applies towards building websites, server back-ends and apis!  Most new ideas will be flops --that is just part of the game --find a winner first --save your damn money for the right play.

This is were most people really screw up --they feed their egos --and empty their wallets --on ideas that will never work.

Wait until you have a proof of concept that the idea may be a winner