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Well, people are people (basically) will generally react with the same emotions --but to what events is probably localized.

You have to consider price points and spendable income.

That said, in a country like India, as an example, with over a population of over 1billion people, there are probably 100 million with a much higher income that the median for that country. Question is: Can you find that population and market to them?

Fortunately, buying RTB/DSP bulk ads in Nigeria is much less expensive than Tier1 (US, Western Europe, etc) so you could sample ideas and creatives and see what the *affinity* (likes) is for each idea. Even if you see no earning from that sampling --you may see creative and landing page CTR ratios that might lead you to some conclusions.