Social signals help with SEO. It essentially shows google that your content is so good that it's being shared on social media sites. In return, they rank your content higher because it looks relevant.
Yes social media is an important factor in ranking on google . A brand with good social media presence is an advantage in google search. It just tells the google that ur social media presence is relevant and the content on it is shared by soo many people which signals the google that you post relevant and value driven content
Social media SEO refers to how social media activities can boost your website's organic traffic through search engines. However, contrary to popular belief, social media doesn't directly contribute to SEO. In other words, social signals don't directly help rank better.
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