With different language setting, your SEO performance can be totally another story. Here’s a case study for my company.
When we search “smart casual” in Google with language set as English, our article ranked 8th, which is nearly the second page of search results. Interestingly, when we change the Google language setting to Chinese (Traditional), our article ranked 2nd in searching the same phrase “smart casual”.
This contrast can be attributed to the level of competence of keywords in each district or language area. Referring to the above example, our company’s article in Chinese is having a greater advantage in Chinese language Google with smaller competition. In our local city (Hong Kong), fewer agency provide the same content about “smart casual” topics. While English as an international language, contents are more rivalrous so it’s definitely harder to make your website stand out from the crowd.
Just an advice to websites that contain two or more languages, don’t hesitate to analyse your SEO performance across each language and further develop your strength.
Any other thoughts? Please feel free and have a discussion.
When we search “smart casual” in Google with language set as English, our article ranked 8th, which is nearly the second page of search results. Interestingly, when we change the Google language setting to Chinese (Traditional), our article ranked 2nd in searching the same phrase “smart casual”.
This contrast can be attributed to the level of competence of keywords in each district or language area. Referring to the above example, our company’s article in Chinese is having a greater advantage in Chinese language Google with smaller competition. In our local city (Hong Kong), fewer agency provide the same content about “smart casual” topics. While English as an international language, contents are more rivalrous so it’s definitely harder to make your website stand out from the crowd.
Just an advice to websites that contain two or more languages, don’t hesitate to analyse your SEO performance across each language and further develop your strength.
Any other thoughts? Please feel free and have a discussion.
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since we published an article introducing the difference between "business casual" and "smart casual"
