Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
When the Exchange goes live in the third quarter, publishers and other sellers will be able to make specific inventory available for purchase and define a minimum bid value for it while specifying rules to restrict certain advertisers, formats and content.
Details at DoubleClick's One-Stop Ad Shop
When the Exchange goes live in the third quarter, publishers and other sellers will be able to make specific inventory available for purchase and define a minimum bid value for it while specifying rules to restrict certain advertisers, formats and content.
Details at DoubleClick's One-Stop Ad Shop
