I hate spam. When I find a topic/site/area of interest on a website,
I'll sign up on their opt-in newsletter emails. This is not spam, but
something I'm asking for. Now, once I get a few of emails from a particular
site that contains content relevant to what I want, and they happen to
list a product/service - this is the one I'll buy.
Why?
Because now I trust them. But this doesn't mean that if you are marketing
this way, and you have no conversions yet, but plenty of members, that your
failing. Now, because you see, your email marketing offering will keep your
members "engaged with you", even though they are not ready to buy at the
present time.
Just remember that your target audience won't buy when you're ready to sell,
but they'll buy when they're ready to buy.
I'll sign up on their opt-in newsletter emails. This is not spam, but
something I'm asking for. Now, once I get a few of emails from a particular
site that contains content relevant to what I want, and they happen to
list a product/service - this is the one I'll buy.
Why?
Because now I trust them. But this doesn't mean that if you are marketing
this way, and you have no conversions yet, but plenty of members, that your
failing. Now, because you see, your email marketing offering will keep your
members "engaged with you", even though they are not ready to buy at the
present time.
Just remember that your target audience won't buy when you're ready to sell,
but they'll buy when they're ready to buy.
