Emails Go to Mobile. Conversions Go to Desktop.

[djbaxter]

Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
by Greg Sterling, MarketingLand.com
August 6, 2015

It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink?s Q2 ?US Consumer Device Preference Report? provides some additional nuance on top of that basic insight.

This past quarter, nearly 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones. The iPhone was the dominant device, generating 42 percent of all email opens. The desktop saw just over 32 percent of email opens.

In Q1, there were more email conversions (variously defined) coming from mobile devices than from the PC. However, the Q2 report finds that desktop email conversions are now back up. Accordingly, almost 53 percent of all conversions in Q2 were on the PC. Smartphones drove 29 percent of conversions and tablets 18 percent.

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