When Greenpeace protesters convened outside last year's Macworld Expo, Apple CEO Steve Jobs dismissed the environmentalists by suggesting they "get out of the computer business [and] go save some whales."
At this year's Macworld, it was a different story. There were no protesters pounding on the Moscone West doors. Indeed, after introducing the svelte Macbook Air on Tuesday, Jobs took a moment to do something he's never done while introducing a new product at Macworld: Update the audience on its environmental specs. What's more, he said he would continue to do the same with every major product introduction in the future.
"We continue to make progress on all of these environmental fronts, and we'll keep you posted," Jobs said. "They all add up to something in the end, and we're very conscious of this."
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At this year's Macworld, it was a different story. There were no protesters pounding on the Moscone West doors. Indeed, after introducing the svelte Macbook Air on Tuesday, Jobs took a moment to do something he's never done while introducing a new product at Macworld: Update the audience on its environmental specs. What's more, he said he would continue to do the same with every major product introduction in the future.
"We continue to make progress on all of these environmental fronts, and we'll keep you posted," Jobs said. "They all add up to something in the end, and we're very conscious of this."
Full story
