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Main Traffic Sources in 2023

May is coming to an end, which means that almost half of the year 2023 has passed! That implies that you can already draw confident conclusions as to which sources this year deserve the most attention.

1. Facebook 

Even though Meta's shares have fallen by up to 70% and the company has laid off many employees — the social network remains the top source of traffic. No matter how you look at it — there is a lot of money flowing in and a huge number of customers.

One of the downsides is the constant banning and blocking of advertising accounts, and the platform support is in no hurry to solve problems. There are two ways out — buying more and more new accounts, or working via agency accounts (which will cost more).

2. Google

Unlike Facebook, there's virtually no problem with this source. It has simple rules and a user-friendly, intuitive interface. Google ads is an up-to-date and nice source to work with. Just choose a geo and your niche, depending on your advertising budget, and get started. It's that simple!

3. Push

Although a relevant source of traffic, it still tends to go down. For your campaign to be successful, make sure your offer works well in conjunction with this source, as not all types of offers are suitable for it.

On the plus side, it's suitable for beginners: there are few bots, traffic prices are noticeably lower than for native traffic, and it's easy to start a new campaign.

4. TikTok

TikTok isn't that old, but it's already taken the market by leaps and bounds. We wouldn't be surprised if it catches up with a giant like Facebook in the next few years. The easier moderation compared to Facebook and the fine tuning of the optimization for conversion rates are really nice.

5. Native

A great source, but not suitable for everyone. For example, the prices for traffic can be quite high for newcomers, but the payouts here can also be big if done right.

If you follow trends and are ready to change your strategy and try new approaches - this source will suit you.

6. Pop

Although many people say that this is an outdated source, it still works well and brings profits even to new affiliates. Of course, it's hard to make a lot of money with it unlike with Native, but the cost per click is low, traffic is cheap, and it's quick and easy to get started.

And if you are not registered in our affiliate network — do it by clicking on this link