EVADAV>> Empowering Publishers & Advertisers with Leading Ads
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Evadav.com is an Ad Platform and network with quick moderation of your ads and dedicated support. On EvaDav you can get the highest conversion rate on the market and ROI comparable with FB. Make profit in any GEO and verticals with advertising on EvaDav.
The whole our optimization team has been thinking and analyzing and finally decided to raise an important topic. Most of evadav.com users do not use all the opportunities of our network, therefore the budget is wasted and conversion doesn’t change for good.
And we just adore when you optimize your ad campaigns and receive a fire profit.
Only 20% of Evadav partners use automated rules. And more than 50% of all advertisers work without black/white lists.
Just imagine these numbers!
In this article we’ll break down in detail how the usage of automated rules, postbacks and black/white lists will dramatically improve conversion and ROI of your ad campaign. Let’s take a successful Push subscription case as an example.
Ad format: Evadav in-page traffic
GEO: India
Campaign period: the 1st test (no optimization) - February, 1-14, the 2nd test (with optimization) - August, 14-31.
Partner network: Zeydoo
Offer: SubsHunter Black. User flow Push Subscription
Total budget: $ 990
Total earned: $ 1890
Net profit: 900$
ROI: 91%
Several creatives have been chosen for A/B testing.
The creatives with female voice over have been used for audience attraction. Once an advertisement appears on a screen, a user wants to click and listen to the voice message. We must admit that this move has influenced CTR significantly and the mentioned creatives showed the best result.
Further the user has been led to pre-lander, where he/she was offered to click on the “allow” button. The user has been automatically added to the push-notifications list.
The first test was done in February: the advertiser started an ad campaign without postback and automated rules. Traffic purchase is often realized without black/white lists, because no one can predict which sources work well, and which ones don’t.
The 1st test statistics:
Period: February, 01-14 https://prnt.sc/1rl0g69
As we can see from stats, the cost per click reaches 0,0019 cents in several days, clicks are few, ad campaign works payback only, and brings almost no profit.
The advertiser decided to go with the 2nd test in the middle of August, 2021, using the full range of Evadav platform options. The campaigns have been optimized by himself, with no fuss.
Postback setup
In order to track campaign results and have an understanding where traffic goes, postback has been set up. It was crucial to analyze which traffic sources and clicks-through are profitable.
Postback - the links which are used for parameters exchange between system and user (offer’s owner or partnership program) and independent tracker. They are made to track the traffic quality.
There are a lot of macros in Evadav, members can use.
{ZONE_ID} - zone ID, evadav publisher identifier (eg s123)
{SOURCE_ID} - full source id (evadav publisher identifier)(eg s123_abc)
{CAMPAIGN_ID} - ID of your campaign
{CREATIVE_ID} - internal creative ID of your campaigns
{COST} - price
{COUNTRY} - visitor's country
{BROWSER} - visitor's browser
{BROWSER_VERSION} - visitor's browser version
{SUB_PERIOD} - user subscription time (days) in classic push format
{CLICKID} - unique Evadav click ID
{FORMAT} - ad type format
{OS} - visitor's Operational System
{LANG} - visitor's browser language
{CONNECTION_TYPE} - connection type (eg cellular)
To perform analytics in Evadav the advertiser provided Click ID parameters generated by the system into a partnership program, where traffic goes, and then returned Click ID back into stats.
In Evadav analytics section the additional parameter has been provided - Payout. This link should be set up in a partnership program.
Here’s how Postback Link looks like:
https://evadav.com/phpb?click_id={CLICKID}&payout={PAYOUT}
There is an option to generate a test Click ID and check the accuracy of postback’s setup for user convenience.
There is a tracking section in the advertiser account where one can make a test.
After the accuracy of postbak work is checked, the advertiser will rest assured that the leads are being passed to Evadav account, which is the essential part of optimization and automated rules setup.
Let’s suppose that automated rules are set up on lead amount and cost per lead.
If the leads are not transferred then the automated rules won’t work and, accordingly, auto-optimization will not happen.
The most common mistake made by advertisers - wrong macros. Postback tests will allow us to spot mistakes (even extra space can influence work accuracy).
We recommend a postback setup while creating an ad campaign, because data analysis of website visitor actions (registration, filling profile in, subscription, etc.) and performance will allow you to proceed with accurate optimization of a certain ad campaign.
Black and white lists
To get the highest results the certain audiences have been created to be further used as Evadav black list and Evadav white list.
For setup we went to the “Audiences” section, created an audience and added preferable traffic sources in the “Source” field.
Your personal manager can enable adult and mainstream traffic types separation on demand, and also provide a white list of sources for according (adult/mainstream) traffic.
Our team highly recommends setting up a whitelist / blacklist for every ad campaign, as due to these settings the work with leads and cost per lead optimization is possible.
Automated rules
Creating an ad campaign the automated rules were set up, and due to their parameters the preferable sources were gathered. Thus the advertiser optimized the traffic and sources automatically therefore he didn’t have to make it manually.
One can set up several conditions at once: Impression, Clicks, Cost, Leads, CTR, Cost per Lead, ROI, Profit. It’s important that all needed data is also being transferred via postback (for instance: macros {COST} in your Target URL).
In this case the following automated rules have been used:
- If we get from the source the cost more than 0,01 and leads less than 1 for 5 days - the platform goes to Blacklist.
- If the cost per lead is more than 0,01 and leads amount is more than 1 - source goes to Blacklist.
The 2nd test statistics after optimization with the use of Evadav platform tools.
Period: August, 14-31 https://prnt.sc/1rl0b8w
As you can see from stats screenshot, postback, automated rules and Blacklist setup influenced significantly both spendins and ROI growth.
Subscription cost, which is paid by the partnership program, is 2 cents. Traffic purchase cost the advertiser, average, 1 cent per lead.
Total ad budget was $990 and partner network made Payout of $1899. The advertiser received net profit of $909. ROI 91%.
We did our best to make this article useful for you. We hope that you’ll follow our recommendations and get even more profit.
ADVERTISE WITH US
Follow our blog, to see all useful information and life hacks for profit growth.
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Evadav.com is an Ad Platform and network with quick moderation of your ads and dedicated support. On EvaDav you can get the highest conversion rate on the market and ROI.
Improve your campaigns’ performance with Evadav premium traffic
Advertisers, rejoice!
Launch a brand new option in your personal account (active in new accounts only) right now: “Premium” traffic. You better sit down if you don’t want to be blown by this awesome news.
What is it?
Premium traffic is a personal account option in advertisers section and available for creating new ad campaigns only, due to which you can pick “Premium” traffic type.
This option is available for all advertisers with new accounts in Evadav network.
To use it you need to:
1) create new Evadav account
2) top up an advertiser’s balance
3) go to “Campaigns”
4) pick Premium traffic while creating a new ad campaign
That’s it! That’s how you receive the Premium traffic option in terms of a newly created ad campaign.
By the way, you can get Premium traffic option both in push and in-page formats. Run several campaigns and analyze the best results to scale your profit.
What benefits are awaiting you:
1) improved performance of conversion metrics;
2) higher CTR upon test results;
3) Premium zones for launching;
4) the most quality websites and traffic sources from Evadav network top publishers;
5) this traffic has also passed the full check on direct offers.
Creating split campaigns in your new account, you, advertisers, will be able to receive an additional ROI boost, to optimize and increase your budgets along with the efficiency growth.
Tools, one should not ignore
Don’t forget, Premium traffic – it’s great but it’s much better to use all optimization options available in settings.
You simple can’t get the best results without using Evadav extended tool set:
1) always use trackers
Understanding key indicators is a secret of running successful ad campaigns and reaching business goals. Tracking – the only way to get rid of guesses and work out the strategy with a plan and precise goals.
2) use automated rules option
This tool will help you automate the campaign optimization process.
The synergy of Premium traffic and all these tools will create a perfect combination for your profit. That is how you’ll be able not only to make money, but do it the way everyone will be asking you – was that even possible?
Join Evadav, test Premium traffic and keep your wallet wide open, as money will flow like a river from the very first campaign!
Chillrunner
Member
is premium traffic available to everyone?
Evadav.com is an Ad Platform and network with quick moderation of your ads and dedicated support. On EvaDav you can get the highest conversion rate on the market and ROI.
Improve your campaigns’ performance with Evadav premium traffic
Advertisers, rejoice!
Launch a brand new option in your personal account (active in new accounts only) right now: “Premium” traffic. You better sit down if you don’t want to be blown by this awesome news.
What is it?
Premium traffic is a personal account option in advertisers section and available for creating new ad campaigns only, due to which you can pick “Premium” traffic type.
This option is available for all advertisers with new accounts in Evadav network.
To use it you need to:
1) create new Evadav account
2) top up an advertiser’s balance
3) go to “Campaigns”
4) pick Premium traffic while creating a new ad campaign
That’s it! That’s how you receive the Premium traffic option in terms of a newly created ad campaign.
By the way, you can get Premium traffic option both in push and in-page formats. Run several campaigns and analyze the best results to scale your profit.
What benefits are awaiting you:
1) improved performance of conversion metrics;
2) higher CTR upon test results;
3) Premium zones for launching;
4) the most quality websites and traffic sources from Evadav network top publishers;
5) this traffic has also passed the full check on direct offers.
Creating split campaigns in your new account, you, advertisers, will be able to receive an additional ROI boost, to optimize and increase your budgets along with the efficiency growth.
Tools, one should not ignore
Don’t forget, Premium traffic – it’s great but it’s much better to use all optimization options available in settings.
You simple can’t get the best results without using Evadav extended tool set:
1) always use trackers
Understanding key indicators is a secret of running successful ad campaigns and reaching business goals. Tracking – the only way to get rid of guesses and work out the strategy with a plan and precise goals.
2) use automated rules option
This tool will help you automate the campaign optimization process.
The synergy of Premium traffic and all these tools will create a perfect combination for your profit. That is how you’ll be able not only to make money, but do it the way everyone will be asking you – was that even possible?
Join Evadav, test Premium traffic and keep your wallet wide open, as money will flow like a river from the very first campaign!
very good traffic
Evadav.com is an Ad Platform with a wide network of publishers that can bring you the possibility to work with all verticals you like.
Black Friday from Evadav: fire bonuses, cosmic conversions and crazy ROI
Hey, advertisers!
Now – is the best time to start working with Evadav!
Black Friday special, we’re launching a profit offer for all new and current Evadav advertisers.
Rules are quite simple:
– run new ad campaigns with Premium traffic from 23 to 29th of November
– top up your new account balance
– get bonuses with a promo code while topping up.
Evadav bonus system at a replenishment from:
1) $500 – get $50 bonus with promo code BF500
2) $1000 – get $100 bonus with promo code BF1000
3) $1500 – get $150 bonus with promo code BF1500
4) $2000 – get $200 bonus with promo code BF2000
Hot, isn’t it?
And along with Premium traffic – it’s the bomb.
Premium traffic main advantages:
1) improved performance of conversion metrics;
2) higher CTR upon test results;
3) Premium zones for campaign launch;
4) the most quality websites and traffic sources from Evadav system top publishers;
5) additional ROI boost;
6) this traffic has also passed a full check on direct offers этот трафик.
Test Premium traffic right now!
What a Black Friday without crucial tips from our experts? We’ve prepared for you the list of top verticals, with which you’ll be able to do anything!
BLACK FRIDAY TOP VERTICALS:
1. Sweepstakes
Many people think that they’ll be more lucky during Black Friday and Cyber Monday.
That’s why we observe the growth of participation in giveaways and lotteries.
If you want to promote your lottery-related offers, then update your target pages to align with Black Friday and Cyber Monday events.
For instance, you can tell that they don’t need to wait stores’ opening and participate with other customers – they can just win a desired product by taking part in your offer or lottery.
Creatives’ examples:
It’s ideal to run this vertical campaigns with formats:
– Evadav in-page
– Evadav push
Big profit and cosmic conversions are guaranteed!
2. E-commerce
Black Friday and Cyber Monday – the biggest shopping “holidays” in a whole year, therefore it’s obvious that all online-shopping offers will be on top of search requests!
The main sub-categories worth paying attention: computers and devices, homeware, clothes and accessories, and also – video games.
Creatives’ examples:
Better pour with these formats:
– Evadav push
– Evadav in-page
Exactly this way you’ll get the best ROI performance.
3. Lead Generation/Push subscription
It’s easier to make people subscribe to free offers and discounts during Black Friday and Cyber Monday, because users are more open to new products and services.
Therefore advertisers should promote free or high discount offers: create vouchers, free samples, gift cards, etc.
Creatives’ referrencies:
We recommend the following formats for this vertical:
– classic push and in-page.
4. Gambling & Sports Betting
Many people think that it’s ok to lose money at this time of the year, because it’s an entertainment that users waited for.
You, advertisers, will have high chances to earn more if you promote gambling and sports betting offers with Rev-Share model.
This is the most popular period for poker, slots, sports and race bettings. Use Black Friday and Cyber Monday charms to promote partner offers from gambling brands: you can observe player registration amount growth.
Creatives:
For this vertical the following formats work best:
Evadav push and in-page.
5. Adult & Dating
During this period many people feel lonely and would like to have a companion, even if it’s online or for a short period of time.
People will be more open to purchase adult products and services, including dating apps, web-shows and goods for improving male and female pleasure.
Create hot offers, which will convert great.
Creatives’ examples:
The best formats for this vertical:
– in-page
– and push, because it always works best for this vertical!
Well, now you’re ready for Black Friday and we can rest assured that you’ll be able to get maximum and jump above your heads.
Test Premium traffic, raise your spendings, get bonuses and improve your campaign results eternally!
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Hey, advertisers!
In an ideal world every advertiser dreams to create the only one creative and landing, launch a campaign and get 1000% ROI at once. Ha-ha!
Unfortunately these dreams have nothing to do with reality.
While analyzing advertisers’ creative launch our evadav.com team found out the most of advertisers work with creatives wrong:
- they don’t test different creatives;
- they don’t analyze the results;
- they don’t optimize their ad campaigns;
- they don’t use life hacks from our managers;
- and therefore they get results lower than their competitors.
Therefore, we’ve developed a detailed manual on working with creatives based on an advertiser’s successful case who started making more money after he’d figured out how to work with creatives properly.
In this case, we’ll share life hacks and most common mistakes of working with creatives and tell in detail why they are one of the crucial parts of an ad campaign.
If you still have not joined our advertisers community, this time has come! Welcome to our family evadav.com!
Ad format: Evadav push traffic
GEO: USA
Campaign period: 20.10.21 - 18.11.21
Target: Windows desktop
Language: English
Offer: McAfee Total Protection 2021
Partner network: TORO Advertising
Total budget: 6877 $
Total earned: 13 320 $
Net profit: 6442 $
ROI: 94%
The advertiser has used a mainstream traffic and Evadav classic push. Targeted on one geo – tier 1, the USA, Windows desktop only. The McAfee Total Protection 2021 offer with a payout of $40 has been chosen.
The traffic has been launched on the latest subscriptions in order to increase CTR and lower click cost as users are the most active within the first 7 days of getting to base. Also he poured over the latest OS versions and used automated rules.
Initially, the advertiser launched an ad campaign without testing the proper work of creatives. He used the following evadav creatives:
By clicking on the creative user was transferred to the landing page. As the world sale devoted to Black Friday was approaching, the advertiser decided to use this opportunity to reach the audience's attention.
Ad campaign period: 20.10 - 18.11.2021
Within a period when the advertiser used only two creatives, CTR was low 0,58% cost per click was high $0,25 compared to average performance of ad campaigns. The amount of received leads is extremely low.
Campaign results leave a lot to be desired.
The results after campaign optimization
After the first test, the advertiser decided to work on his creatives: proceeded A/B testing, studied results, provided optimization and followed life hacks and tips from our Evadav managers.
The advertiser used a lot of creatives right after optimization. They do not dramatically vary in terms of creative approach, but in this case the advertiser used information about a discovered virus in a forefront of creative, bright colors, texts and emoji.
If you think that the creatives made by you are ideal, a user may not think the same. Trust figures, that’s how you can understand 100%, what exactly will fit your audience.
As a result, the advertiser got a really good profit.
Total budget spent on this ad campaign was $6877, and 333 leads were gained. The payout from Toro Advertising partnership program was $13320.
The advertiser got a net profit of $6442. ROI 94%.
As you can see on stats, the creatives with the higher CTR bring more conversion and cost per lead is getting less.
What do creatives consist of?
As we can see from case results, creatives are the crucial part of an ad campaign. You better take their creation seriously as properly chosen creatives can save the whole campaign.
Evadav push notifications consist of an icon, title, detailed description, image and URL-address.
Advertisers may use different types of titles up to 30 symbols, vivid description - up to 45 symbols; an icon 192*192 pxl, main image and URL.
Life hacks on making creatives:
1. Learn your audience. You must understand a user’s interests and behaviour. Such an analysis will help you to get the ideal avatar of your audience.
2. Use trending images. Creatives with a popular celebrity image, bonus offers and results display attract attention and increase CTR a lot.
3. Follow visual trends. One should follow trends and stay on top in every sphere, including arbitrage as well.
4. Creative approach and humor. Make up something original and unique for creatives, which can catch audience attention. We are forced to fight for the user's attention as we all are literally bathing in information nowadays.
5. Make a creative matching offer. Do not mislead users with a creative that doesn’t match the offer. Following the link he/she may not see what is expected. Thus one can easily destroy a user's trust which is hard to gain for the second time.
Creatives’ tests principles
A/B-testing is one of the best ways to double or even triple conversion performance shortly.
For the test, there’s no need to increase your marketing spendings and generate more traffic.
Why not attract more clients with the current traffic? That’s the magic of A/B testing. However the A/B testing can be easily distorted.
Remember the fundamental rule:
test one element at a time to track what exactly influences conversion results.
We’ll answer the most frequently asked questions at once:
1. How many clicks/views should creative get?
Clicks and views amount depends on geo, target, budget, bids and CTR. While running an ad campaign traffic is being spread equally among all creatives and after the first pour the traffic volumes go more likely to the creative with the higher CTR. It’s recommended to run a test on 10K impressions and 1K clicks.
2. How much time does one need to test creatives?
Test period depends on the offer, on average it’s 4-6 days. If the traffic volumes are big, the creative may burn out on the same traffic sources.
3. What CTR is the best?
CTR depends on the offer and chosen format. An average CTR on Evadav push format is 0,5-2%, CTR on Evadav in-page — around 1-5%.
Anomaly high or low CTR causes suspicion and we recommend sending such types of traffic to “black list”.
4. How often should I change creatives?
We recommend you to change creatives every 2 weeks, it depends on creative performance. If you have low traffic volumes, then creative life time may be 2-4 weeks. If you can see at once that all creatives show high CTR and one shows - low one, then you better switch it off and add new creative.
5. How many different evadav campaigns can be run for one banner test?
Usually one tests 1 offer, or several ones. One better use 1 offer and test different creatives. We recommend using 5 and more creatives per one test. Also, the bigger creative amount (up to 16) is available on demand, for this contact Evadav manager.
Which creative’s elements do you need to test?
1. Icon – it’s the first which attracts the attention of a user while interacting with push notifications.
For instance, 3 icons have been tested and after the test the best results were given by a second variant.
Creating icons tips:
- Use closeup images;
- Test different color schemes;
- Use frames;
- Add different elements to measure an effect.
2. Banners. Testing all the time is mandatory, even if you are sure in your new creatives, users may like the most unexpected variant.
Creating banners tips:
- Female images may increase CTR;
- The images with a contrasting background are easier to notice;
- Add emoji and figures;
- Use images which can trigger emotions;
- Use trending images with a hype topic;
- Change creatives often to keep CTR on high level, avoid burnout and get more reach.
3. Different text variants are also important to test. You never know which text will encourage the user to make a target action.
Creating copyrights tips:
- Selling titles will encourage users to go to the landing page;
- Vivid description and CTA (call to action) may strengthen the title;
- Using emoji will increase the user's emotional response.
Common mistakes on running tests
1. The main mistake of arbitrage managers is testing too many elements at a time.
2. Keep in mind, the test should last around 7 days. Evadav’s Advertisers often ignore this rule and turn off creatives earlier, cutting their full potential.
3. Copying someone else’s experiments, instead of testing your own hypothesis. Use your creativity and original approach building something new.
4. You can’t expect little changes will drastically increase conversion. In fact, optimization is a never ending process as long as creatives are peculiar to burn out.
5. Hoping that one creative will work all time. Change landings and creatives from time to time so that users would not get sick and tired from watching the same creatives.
6. Creative doesn’t align with a landing page or message text and creative differs.
7. Low quality images creatives are often being launched. In this case, one should not expect high CTR.
Tips on making converting creatives
- If you made creatives, ran 7-days tests, but still they convert badly, use spy-services to learn what creatives work well and bring more traffic. But you must take into consideration that there can be creatives that have already been burned out. It’s better to change them and develop your own unique creatives.
- Don’t miss an opportunity to exchange the experience with your colleagues. Visit conferences, thematic forums, subscribe to all arbitrage chats.
- Don’t forget re-testing. Make tests of those creatives that gave better results and then burned out. Creatives relaunch may work better with time.
- Analyze your approach in creatives making in related verticals. You may get insights where you don't even expect them. For instance, gambling, betting and binary options may have similar principles of making creatives.
- There is an option of creative visualisation on the user's device in Evadav when you create a campaign. Big image cropping may vary on different devices. Pay attention, all systems display push notifications in different ways.
One should not underestimate the role of creatives while ad campaign launch because it would be a big mistake and play tricks on you.
We hope that this case will help you to pay more attention to the importance of making tests, analytics and creatives optimization.
Our blog is constantly updated with useful articles and life hacks for advertisers. Follow the updates and we wish you fire profit!
Join our advertisers community!
Last edited:
Mikagis
New Member
Hey, advertisers!
In an ideal world every advertiser dreams to create the only one creative and landing, launch a campaign and get 1000% ROI at once. Ha-ha!
Unfortunately these dreams have nothing to do with reality.
While analyzing advertisers’ creative launch our evadav.com team found out the most of advertisers work with creatives wrong:
- they don’t test different creatives;
- they don’t analyze the results;
- they don’t optimize their ad campaigns;
- they don’t use life hacks from our managers;
- and therefore they get results lower than their competitors.
Therefore, we’ve developed a detailed manual on working with creatives based on an advertiser’s successful case who started making more money after he’d figured out how to work with creatives properly.
In this case, we’ll share life hacks and most common mistakes of working with creatives and tell in detail why they are one of the crucial parts of an ad campaign.
If you still have not joined our advertisers community, this time has come! Welcome to our family evadav.com!
Ad format: Evadav push traffic
GEO: USA
Campaign period: 20.10.21 - 18.11.21
Target: Windows desktop
Language: English
Offer: McAfee Total Protection 2021
Partner network: TORO Advertising
Total budget: 6877 $
Total earned: 13 320 $
Net profit: 6442 $
ROI: 94%
The advertiser has used a mainstream traffic and Evadav classic push. Targeted on one geo – tier 1, the USA, Windows desktop only. The McAfee Total Protection 2021 offer with a payout of $40 has been chosen.
The traffic has been launched on the latest subscriptions in order to increase CTR and lower click cost as users are the most active within the first 7 days of getting to base. Also he poured over the latest OS versions and used automated rules.
Initially, the advertiser launched an ad campaign without testing the proper work of creatives. He used the following evadav creatives:
By clicking on the creative user was transferred to the landing page. As the world sale devoted to Black Friday was approaching, the advertiser decided to use this opportunity to reach the audience's attention.
Ad campaign period: 20.10 - 18.11.2021
Within a period when the advertiser used only two creatives, CTR was low 0,58% cost per click was high $0,25 compared to average performance of ad campaigns. The amount of received leads is extremely low.
Campaign results leave a lot to be desired.
The results after campaign optimization
After the first test, the advertiser decided to work on his creatives: proceeded A/B testing, studied results, provided optimization and followed life hacks and tips from our Evadav managers.
The advertiser used a lot of creatives right after optimization. They do not dramatically vary in terms of creative approach, but in this case the advertiser used information about a discovered virus in a forefront of creative, bright colors, texts and emoji.
If you think that the creatives made by you are ideal, a user may not think the same. Trust figures, that’s how you can understand 100%, what exactly will fit your audience.
As a result, the advertiser got a really good profit.
Total budget spent on this ad campaign was $6877, and 333 leads were gained. The payout from Toro Advertising partnership program was $13320.
The advertiser got a net profit of $6442. ROI 94%.
As you can see on stats, the creatives with the higher CTR bring more conversion and cost per lead is getting less.
What do creatives consist of?
As we can see from case results, creatives are the crucial part of an ad campaign. You better take their creation seriously as properly chosen creatives can save the whole campaign.
Evadav push notifications consist of an icon, title, detailed description, image and URL-address.
Advertisers may use different types of titles up to 30 symbols, vivid description - up to 45 symbols; an icon 192*192 pxl, main image and URL.
Life hacks on making creatives:
1. Learn your audience. You must understand a user’s interests and behaviour. Such an analysis will help you to get the ideal avatar of your audience.
2. Use trending images. Creatives with a popular celebrity image, bonus offers and results display attract attention and increase CTR a lot.
3. Follow visual trends. One should follow trends and stay on top in every sphere, including arbitrage as well.
4. Creative approach and humor. Make up something original and unique for creatives, which can catch audience attention. We are forced to fight for the user's attention as we all are literally bathing in information nowadays.
5. Make a creative matching offer. Do not mislead users with a creative that doesn’t match the offer. Following the link he/she may not see what is expected. Thus one can easily destroy a user's trust which is hard to gain for the second time.
Creatives’ tests principles
A/B-testing is one of the best ways to double or even triple conversion performance shortly.
For the test, there’s no need to increase your marketing spendings and generate more traffic.
Why not attract more clients with the current traffic? That’s the magic of A/B testing. However the A/B testing can be easily distorted.
Remember the fundamental rule:
test one element at a time to track what exactly influences conversion results.
We’ll answer the most frequently asked questions at once:
1. How many clicks/views should creative get?
Clicks and views amount depends on geo, target, budget, bids and CTR. While running an ad campaign traffic is being spread equally among all creatives and after the first pour the traffic volumes go more likely to the creative with the higher CTR. It’s recommended to run a test on 10K impressions and 1K clicks.
2. How much time does one need to test creatives?
Test period depends on the offer, on average it’s 4-6 days. If the traffic volumes are big, the creative may burn out on the same traffic sources.
3. What CTR is the best?
CTR depends on the offer and chosen format. An average CTR on Evadav push format is 0,5-2%, CTR on Evadav in-page — around 1-5%.
Anomaly high or low CTR causes suspicion and we recommend sending such types of traffic to “black list”.
4. How often should I change creatives?
We recommend you to change creatives every 2 weeks, it depends on creative performance. If you have low traffic volumes, then creative life time may be 2-4 weeks. If you can see at once that all creatives show high CTR and one shows - low one, then you better switch it off and add new creative.
5. How many different evadav campaigns can be run for one banner test?
Usually one tests 1 offer, or several ones. One better use 1 offer and test different creatives. We recommend using 5 and more creatives per one test. Also, the bigger creative amount (up to 16) is available on demand, for this contact Evadav manager.
Which creative’s elements do you need to test?
1. Icon – it’s the first which attracts the attention of a user while interacting with push notifications.
For instance, 3 icons have been tested and after the test the best results were given by a second variant.
Creating icons tips:
- Use closeup images;
- Test different color schemes;
- Use frames;
- Add different elements to measure an effect.
2. Banners. Testing all the time is mandatory, even if you are sure in your new creatives, users may like the most unexpected variant.
Creating banners tips:
- Female images may increase CTR;
- The images with a contrasting background are easier to notice;
- Add emoji and figures;
- Use images which can trigger emotions;
- Use trending images with a hype topic;
- Change creatives often to keep CTR on high level, avoid burnout and get more reach.
3. Different text variants are also important to test. You never know which text will encourage the user to make a target action.
Creating copyrights tips:
- Selling titles will encourage users to go to the landing page;
- Vivid description and CTA (call to action) may strengthen the title;
- Using emoji will increase the user's emotional response.
Common mistakes on running tests
1. The main mistake of arbitrage managers is testing too many elements at a time.
2. Keep in mind, the test should last around 7 days. Evadav’s Advertisers often ignore this rule and turn off creatives earlier, cutting their full potential.
3. Copying someone else’s experiments, instead of testing your own hypothesis. Use your creativity and original approach building something new.
4. You can’t expect little changes will drastically increase conversion. In fact, optimization is a never ending process as long as creatives are peculiar to burn out.
5. Hoping that one creative will work all time. Change landings and creatives from time to time so that users would not get sick and tired from watching the same creatives.
6. Creative doesn’t align with a landing page or message text and creative differs.
7. Low quality images creatives are often being launched. In this case, one should not expect high CTR.
Tips on making converting creatives
- If you made creatives, ran 7-days tests, but still they convert badly, use spy-services to learn what creatives work well and bring more traffic. But you must take into consideration that there can be creatives that have already been burned out. It’s better to change them and develop your own unique creatives.
- Don’t miss an opportunity to exchange the experience with your colleagues. Visit conferences, thematic forums, subscribe to all arbitrage chats.
- Don’t forget re-testing. Make tests of those creatives that gave better results and then burned out. Creatives relaunch may work better with time.
- Analyze your approach in creatives making in related verticals. You may get insights where you don't even expect them. For instance, gambling, betting and binary options may have similar principles of making creatives.
- There is an option of creative visualisation on the user's device in Evadav when you create a campaign. Big image cropping may vary on different devices. Pay attention, all systems display push notifications in different ways.
One should not underestimate the role of creatives while ad campaign launch because it would be a big mistake and play tricks on you.
We hope that this case will help you to pay more attention to the importance of making tests, analytics and creatives optimization.
Our blog is constantly updated with useful articles and life hacks for advertisers. Follow the updates and we wish you fire profit!
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good and useful material thanks
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