Hi guys!
Adult content ads have always drawn user interest... Call it human instincts or biology, we’ll call it an amazing business opportunity no affiliate marketer should ever miss!
Read this quick guide to adult advertising and learn why this vertical should definitely get a chance this summer!
What is adult advertising and why is it so successful?
Adult advertising is an umbrella term for various kinds of adult entertainment ads, including adult products, online services (adult cams, streaming, chats) as well as the adult dating vertical. Despite the many limitations introduced over the years it’s still extremely profitable due to the high demand.
Additionally, there’s potential in promoting non-adult content using both mainstream and adult traffic.
Best ad formats for adult traffic
Pop Traffic
Pop ads are cheap, easy to run, there’s loads of traffic to test, and then to scale up. Here’s why both beginner and experienced affiliate advertisers choose pop for their adult ads:
Domain Redirect Traffic
When it comes to domain redirect traffic for adult-related ads — it’s a jackpot. It’s based on keyword matching so it allows for very precise targeting, but you might want to consider it once you’ve gained some experience. Other characteristics are:
Tip: Pop and domain traffic tend to bring great results when run with keyword targeting… sometimes much better than with push traffic!
Push or In-Page Push Ads
Because push and in-page push ads are basically a type of native ad format, they’re a great choice for running adult dating ads. Your message is delivered straight to users’ devices in a non-intrusive, user-friendly, and highly-engaging way and there are plenty of other benefits:
Desktop vs. Mobile Traffic
To answer the mobile-driven demand and the rapidly growing adoption of mobile devices, adjustments were made for the previously desktop-only services. This allowed mobile traffic to take a slight win over desktop traffic. Allowing users to engage with online dating content wherever they are, whenever they feel like it.
It’s important to remember that it’s only a general trend, and the situation is very dynamic. The device split may vary depending on your campaign’s offer, set up, GEO, or other targeting options. Always check with the Zeropark Support Team what works best for you.
Policy Guidelines for Online Adult Advertising
Advertisers must remember about the traffic source’s, offer’s or even the country’s legal regulations regarding adult content promotion. Once you’ve got your traffic source – offer – GEO combination ready, check all the policy guidelines and other resources available to ensure your ads are safe to go.
Who’s into adult content? Knowing your target audience
One of the most important rules of successful advertising is knowing who you’re talking to. That’s why we’ve gathered some key characteristics of people most likely to engage with your ads. Have a look at the below list and get a headstart on making adult campaigns that convert!
When it comes to targeting GEOs that are currently trending, remember to rely on up-to-date information only. This variable tends to fluctuate a lot, and what’s a top location this month, may not be the best in the next one.
Still, we’re able to identify areas showing strong or stable performance for the adult vertical. These would be:
Remember, though, that the best way of finding out what GEOs perform best at a given time is contacting our Support Team or asking your dedicated Account Manager. Alternatively, we recommend checking Zeropark updates shared on various community forums or signing up for the Traffic Insights newsletter to receive weekly data straight into your inbox.
Adult ad creatives — examples
And for those who still need a bit of help figuring out the best ideas for adult ads creatives, here are a few examples — all workplace compliant, though. For more engaging visuals, just have a look at various spy tools!
Do you want to learn more about adult advertising? Read the full blog to find out:
Magda
Adult content ads have always drawn user interest... Call it human instincts or biology, we’ll call it an amazing business opportunity no affiliate marketer should ever miss!
Read this quick guide to adult advertising and learn why this vertical should definitely get a chance this summer!
What is adult advertising and why is it so successful?
Adult advertising is an umbrella term for various kinds of adult entertainment ads, including adult products, online services (adult cams, streaming, chats) as well as the adult dating vertical. Despite the many limitations introduced over the years it’s still extremely profitable due to the high demand.
Additionally, there’s potential in promoting non-adult content using both mainstream and adult traffic.
Best ad formats for adult traffic
Pop Traffic
Pop ads are cheap, easy to run, there’s loads of traffic to test, and then to scale up. Here’s why both beginner and experienced affiliate advertisers choose pop for their adult ads:
- No creatives are required.
- You may use your own pre-landers, but they’re not necessary.
- Usually, you get a landing page with an offer.
- There’s lots of traffic to test.
- Traffic is cheap.
- This means you can spend more on testing and optimizing.
- There’s a lot of helpful content and tips on the subject.
Domain Redirect Traffic
When it comes to domain redirect traffic for adult-related ads — it’s a jackpot. It’s based on keyword matching so it allows for very precise targeting, but you might want to consider it once you’ve gained some experience. Other characteristics are:
- A bit higher prices than for pop, but still reasonable and well-converting type of traffic!
- Broad or exact keyword matching allows for targeting users who have already shown interest in a given product.
- Users are redirected to your ad the moment they enter a parked domain URL.
- If they’re looking for an online dating site, and they land on a page offering just that, they’re very likely to engage!
- Again, no ad creatives or pre-landers are required.
- Lots of traffic to test and buy when scaling.
Tip: Pop and domain traffic tend to bring great results when run with keyword targeting… sometimes much better than with push traffic!
Push or In-Page Push Ads
Because push and in-page push ads are basically a type of native ad format, they’re a great choice for running adult dating ads. Your message is delivered straight to users’ devices in a non-intrusive, user-friendly, and highly-engaging way and there are plenty of other benefits:
- Top-quality traffic.
- A bit higher prices, but conversion rates are worth it.
- Ad creatives are required, but they’re a huge part of push ads’ success.
- Push ads come in the form of native messages delivered directly to users’ mobile or desktop devices… anytime, anywhere.
- High engagement rates leading to more conversions.
- Thanks to in-page push ads, advertisers are able to target iOS users, too.
Desktop vs. Mobile Traffic
To answer the mobile-driven demand and the rapidly growing adoption of mobile devices, adjustments were made for the previously desktop-only services. This allowed mobile traffic to take a slight win over desktop traffic. Allowing users to engage with online dating content wherever they are, whenever they feel like it.
It’s important to remember that it’s only a general trend, and the situation is very dynamic. The device split may vary depending on your campaign’s offer, set up, GEO, or other targeting options. Always check with the Zeropark Support Team what works best for you.
Policy Guidelines for Online Adult Advertising
Advertisers must remember about the traffic source’s, offer’s or even the country’s legal regulations regarding adult content promotion. Once you’ve got your traffic source – offer – GEO combination ready, check all the policy guidelines and other resources available to ensure your ads are safe to go.
Who’s into adult content? Knowing your target audience
One of the most important rules of successful advertising is knowing who you’re talking to. That’s why we’ve gathered some key characteristics of people most likely to engage with your ads. Have a look at the below list and get a headstart on making adult campaigns that convert!
- Men are statistically more likely to engage with adult content related ads than women.
- Generally speaking, online adult content ads should be usually targeted at people between the ages of 25-45.
- There’s a huge chance that more men from richer countries would engage with ads offering paid adult services, like paid cams, streaming platforms, or adult gaming than those from less prosperous regions of the world.
- It’s important to make the ads general enough to speak to both types of recipients — those who visit regularly, and those who only came here for a sneak peek.
When it comes to targeting GEOs that are currently trending, remember to rely on up-to-date information only. This variable tends to fluctuate a lot, and what’s a top location this month, may not be the best in the next one.
Still, we’re able to identify areas showing strong or stable performance for the adult vertical. These would be:
- English speaking countries, like the US, CA, UK, and AU.
- LATAM countries like MX, BR, AR, CO but also SE and PT.
- European countries, such as DE, FR, IT, SE, PT, DE, NT,
- APAC region with countries like CH, TW, IN, TH, PH, ID.
Remember, though, that the best way of finding out what GEOs perform best at a given time is contacting our Support Team or asking your dedicated Account Manager. Alternatively, we recommend checking Zeropark updates shared on various community forums or signing up for the Traffic Insights newsletter to receive weekly data straight into your inbox.
Adult ad creatives — examples
And for those who still need a bit of help figuring out the best ideas for adult ads creatives, here are a few examples — all workplace compliant, though. For more engaging visuals, just have a look at various spy tools!
Do you want to learn more about adult advertising? Read the full blog to find out:
- Which affiliate networks have the best adult advertising offers?
- Universal tips and tricks for increasing your CTR
- Industry tips for running adult vertical ads
- ...and more!
Magda
