Facebook Shoppable Pages: Threat to Amazon and Google?

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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
By Yuyu Chen, ClickZ
Jul 17, 2015

Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon?

As part of its big e-commerce plan, Facebook is testing a new way to build virtual storefronts into business pages, allowing users to discover, view and purchase products within its ecosystem. Could this pose a threat to Google and Amazon?

The new experience could enable Facebook to become a virtual shopping mall, so many suspect that Facebook is taking on Amazon with shoppable pages. However, Vincent Meyer, vice president of business development for search advertising company adMarketplace, believes that there's no direct competition between Facebook and Amazon. "Compared to Facebook, Amazon is a very different place," Meyer explains. "Amazon is an online marketplace that sells products from different retailers, while Facebook is an acquisition channel for retailers. I don't think Facebook wants to handle logistics and manage inventory, like Amazon has been doing."

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