When working with grayhat verticals, like those in less-than-clear areas of online marketing, it's essential to know where to advertise effectively. One of the most potent ways to reach your target audience is by buying targeted traffic from search engines and social networks. This strategy has been working well for Facebook and Google, as paid advertising is a significant source of their revenue.
In this article, the YeezyPay team will explore which ad platform is more efficient for promoting grayhat verticals.
Let's look into the important aspects of promoting grayhat offers on both platforms.
Currently, many affiliate marketing teams and solo affiliates are turning to trusted agency advertising accounts on Google Ads. However, there's a risk of encountering scams when seeking such accounts from genuine service providers. Therefore, it's often better to save time and use agency advertising accounts from YeezyPay.
Google Ads not only offers higher click-through rates (CTR) and conversion rates (CR) but also provides access to a larger target audience for various offers. Google supports a wide range of ad formats, including Google Universal App Campaigns (UAC) for mobile app promotion, along with automatic optimization and campaign settings.
Affiliate marketers and advertisers who use agency advertising accounts from YeezyPay consistently report that Google Ads outperforms Facebook in terms of CTR and conversion rates for grayhat niches. In various verticals such as nutra, gambling, adult, and crypto, Google Ads campaigns generate way more clicks than their Facebook counterparts. On average, Google search has a CTR 1.5-2 times higher than Facebook, with a similar pattern for conversion rates.
Both platforms had the same budget, and Google showed a CTR of 3.58% with a cost per click of $1.05, while Facebook displayed a CTR of 1.86% and a cost per click of $0.33. Although these statistics initially favored Google, the Facebook campaign received twice as many clicks on the link.
Ultimately, when selecting a platform for a specific offer, it's crucial to understand where your target audience is more active—whether they are casually scrolling through Facebook feeds or actively searching for solutions on Google. This example illustrates that sometimes, spontaneous advertising on Facebook can resonate better with the target audience than a deliberate search on a search engine.
It's worth noting that open-source statistics indicate that 6.5% of Facebook users who click on an ad take a targeted action, while the same indicator on Google is 10% or higher. In other words, even with a higher cost per lead, it can be more efficient and profitable to drive traffic to grayhat offers using Google Ads. In Google Ads, even with average results, the return on investment (ROI) will be similar to that achieved through extensive campaign optimization on Facebook. However, it's essential to remember that campaign success largely hinges on having the right offer.
The most successful campaigns on Google Ads are typically achieved with offers that align with popular queries in a specific geographic area, have good statistics, and are in demand. For example, in Australia, despite legal restrictions, a large part of the population enjoys playing slots in their free time. So, gambling and betting offers can thrive in this geo, especially when paired with WebView applications and Google UAC.
Other grayhat verticals can also succeed on Google Ads, primarily through the use of landing pages. These may include nutra, adult and mainstream dating, crypto, and more. With high-quality resources, trusted agency accounts, and gradual budget scaling, such advertising campaigns on Google Ads tend to have longer lifespans compared to Facebook campaigns. Moreover, there's no need to worry about spending limits.
It's important to recognize that profit and ROI depend not only on the traffic source but also on various factors, including geographical considerations, the specific vertical, the offer itself, and the quality of resources, such as accounts used to launch advertising campaigns.
In this article, the YeezyPay team will explore which ad platform is more efficient for promoting grayhat verticals.
Which traffic source is better: Facebook or Google?
Relying exclusively on one traffic source as the most effective choice is usually a mistake. This rule applies to major advertising platforms like Google Ads and Facebook Ads as well. Affiliates often find that even with access to all relevant data and statistics, some scenarios produce unexpected results.Let's look into the important aspects of promoting grayhat offers on both platforms.
Cost per Click
The cost per click in Google Ads is significantly higher, about 95%, compared to Facebook. However, this cost difference can vary widely, from 40% to 400%, depending on user behavior, competition in the advertising auctions, and algorithmic calculations.Account Costs
To successfully run grayhat offers on Facebook and Google Ads in 2023, you'll need high-quality accounts and other resources. However, Google's advanced AI and moderation algorithms mean they have stricter requirements for proxies, payment methods, anti-detection browsers, domains, and accounts compared to Facebook. For instance, while a quality Facebook farm account costs around $7, a Google Ads account can set you back anywhere from $15 to $30. Moreover, when working with grayhat offers on Google Ads, you might need multiple accounts for a single campaign, which can cost between $150 and $300.
Currently, many affiliate marketing teams and solo affiliates are turning to trusted agency advertising accounts on Google Ads. However, there's a risk of encountering scams when seeking such accounts from genuine service providers. Therefore, it's often better to save time and use agency advertising accounts from YeezyPay.
Advertising Formats
Google Ads not only offers higher click-through rates (CTR) and conversion rates (CR) but also provides access to a larger target audience for various offers. Google supports a wide range of ad formats, including Google Universal App Campaigns (UAC) for mobile app promotion, along with automatic optimization and campaign settings.
CTR and Conversion Rates
Affiliate marketers and advertisers who use agency advertising accounts from YeezyPay consistently report that Google Ads outperforms Facebook in terms of CTR and conversion rates for grayhat niches. In various verticals such as nutra, gambling, adult, and crypto, Google Ads campaigns generate way more clicks than their Facebook counterparts. On average, Google search has a CTR 1.5-2 times higher than Facebook, with a similar pattern for conversion rates.
Facebook Ads Can Work Too
In some cases, Facebook's advertising platform can bring results that surpass Google's. For example, consider a case where a nutra offer was promoted in Romania in spring 2023.Both platforms had the same budget, and Google showed a CTR of 3.58% with a cost per click of $1.05, while Facebook displayed a CTR of 1.86% and a cost per click of $0.33. Although these statistics initially favored Google, the Facebook campaign received twice as many clicks on the link.
Ultimately, when selecting a platform for a specific offer, it's crucial to understand where your target audience is more active—whether they are casually scrolling through Facebook feeds or actively searching for solutions on Google. This example illustrates that sometimes, spontaneous advertising on Facebook can resonate better with the target audience than a deliberate search on a search engine.
It's worth noting that open-source statistics indicate that 6.5% of Facebook users who click on an ad take a targeted action, while the same indicator on Google is 10% or higher. In other words, even with a higher cost per lead, it can be more efficient and profitable to drive traffic to grayhat offers using Google Ads. In Google Ads, even with average results, the return on investment (ROI) will be similar to that achieved through extensive campaign optimization on Facebook. However, it's essential to remember that campaign success largely hinges on having the right offer.
What Works Best with Google Ads
Since Google Ads tends to produce better results than Facebook for various grayhat verticals, let's look at the grayhat verticals that work best with this traffic source:
The most successful campaigns on Google Ads are typically achieved with offers that align with popular queries in a specific geographic area, have good statistics, and are in demand. For example, in Australia, despite legal restrictions, a large part of the population enjoys playing slots in their free time. So, gambling and betting offers can thrive in this geo, especially when paired with WebView applications and Google UAC.
Other grayhat verticals can also succeed on Google Ads, primarily through the use of landing pages. These may include nutra, adult and mainstream dating, crypto, and more. With high-quality resources, trusted agency accounts, and gradual budget scaling, such advertising campaigns on Google Ads tend to have longer lifespans compared to Facebook campaigns. Moreover, there's no need to worry about spending limits.
Conclusion
In most cases, the Google advertising platform proves to be more effective when promoting grayhat offers. While clicks and conversions may be more expensive than on social media platforms, the traffic from a search engine is inherently more engaged. Facebook, on the other hand, requires additional effort and resources to warm up the audience while dealing with spending limits and frequent account blocks. These factors increase overall costs and, consequently, decrease the ROI of the campaign. Google Ads, in contrast, offers solutions to these issues, especially when using trusted advertising accounts.It's important to recognize that profit and ROI depend not only on the traffic source but also on various factors, including geographical considerations, the specific vertical, the offer itself, and the quality of resources, such as accounts used to launch advertising campaigns.
