Graybeard
Well-Known Member
Facebook (Meta websites) has introduced new ad tools just for the holiday season, offering advertisers more flexibility and efficiency.
The updates include features like promo code highlights, which make it easier customers to apply discounts.
AI-enabled Advantage+ shopping campaigns now integrate creative diversification strategies, optimizing ad performance and reach. < Questionable if this is really to your advantage or a new way to increase your ad spend /sarcasm>
In another added feature, Facebook has introduced site links within ads, giving users the option to navigate directly to specific landing pages. For example, a beauty brand can offer separate links for skincare, makeup, and holiday products.
Finally, advertisers can now target people likely to shop in-store and reach tourists during holiday travel, (read: GEO IP Geo-fencing) sales tactic.
Source: Introducing new tools to drive holiday sales and reach customers with diversified creative
The updates include features like promo code highlights, which make it easier customers to apply discounts.
AI-enabled Advantage+ shopping campaigns now integrate creative diversification strategies, optimizing ad performance and reach. < Questionable if this is really to your advantage or a new way to increase your ad spend /sarcasm>
In another added feature, Facebook has introduced site links within ads, giving users the option to navigate directly to specific landing pages. For example, a beauty brand can offer separate links for skincare, makeup, and holiday products.
Finally, advertisers can now target people likely to shop in-store and reach tourists during holiday travel, (read: GEO IP Geo-fencing) sales tactic.
Source: Introducing new tools to drive holiday sales and reach customers with diversified creative
