Reply to thread

Affiliate Networks Fading Away

Rob,

I am ageement, but the reason I mention the Networks will fade away is the same reason the Banner Networks faded away. Fade, not fall apart, and should the Affiliate Network make a change for improving ROI to the producer they stand a chance to not only stay but grow because they already have an established base.

Lack of fraud prevention on the part of the Network is only one of their problems, and goes mostly un_noticed.

Rob I am sure you remember Banner Networks were the hot ticket and the Merchants were willing to give them a try as a new method of advertising. Well the return on the dollar did not justify sending money on banner ads, and they withdrew. Party the cause of the crash of 1999/2000.

Following the fall of the Banner Networks (lack of ROI for Merchants) the Affiliates networks began to spring up, and although it was dismal for the Website Publishers the Publishers had no alternate method of selling traffic, and the Affilate programs were able to hang on, not that they were any good for the publisher it was not any other choice for the publisher. Now we have been seeing new choices like "Ad Sense", and others that operate based on PPC. PPC is good for the publisher and good for the merchant.

I really don't think any business operates long when only one side benefits.

These are just my thoughts based on my experience going back to 1994, and to add I really think the future looks bright ahead for the Publishers and Merhants. I also think we will see a hugh growth in video ads (another topic another day) .

Take Care