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1. When starting out, you need to limit your testing environment due to budget problems, so start in 1 GEO.

2. Direct linking doesn't work pretty much anywhere anymore. PIN submits still do in some cases, but usually, you have to use LPs. Throwing some traffic at a bunch of offers without a LP to see if they work at all, is a strategy that several people use, but you need to send a significant amount of traffic - because without a LP, it's quite normal to see 0 conversions even after 100 or more banner clicks.

3. Depends on the payout. I assume you will be starting with low payouts, but still, do not start with more than 3-5 and keep them in the same vertical so you can effectively split test them.

4. With a somewhat proven funnel, 3-5 payout can be enough to see if the offer is usable or a total dud. If you're starting from scratch and have no idea about what you are doing, you need to test more. The key is to start getting multiple conversions in a set period of time and then asses how probable it is to improve the performance.