Five Reasons Your Keyword Tool May Be Lying to You

[djbaxter]

Five Reasons Your Keyword Tool May Be Lying to You (And Ours Might Too?)
by Tom Demers
September 23, 2009

At WordStream, we recently released a Free Keyword Tool. Then we told people not to trust it. Sounds a bit contradictory, but let me explain?

One of the most common search marketing mistakes I see people make is in trusting the wrong tools and data points. The best (or maybe worst) example of this is probably keyword research. People are consistently taking specific daily or monthly traffic estimates as gospel. Let's take a look at five reasons this may be the case.

1. Limited Data Sources
2. Estimates Are?Well, Just Estimates
3. Not Enough Ideas
4. Measuring Using the Wrong Metrics
5. The Data Isn't Yours!

...read more

 

[bigcat1967]

Would you say that Compete.com is one of the best out there then?

btw...good article - I BM it.

 

[djbaxter]

good article - I BM it.

I had to read that abouth 3 or 4 times before I realized that "I BM" meant "I bookmarked"...

I was thinking "BM"? Then "IBM"?

 

[Kwinzee]

I would have thought keyword research on the google adwords keyword tool website is as good as any other keyword. There are plenty of details to study for any keywords researched, and google ought to know who searches what on their search engine!!!!