CircuitCity.com is back after Systemax purchased the brand and domain at bankruptcy auction for $14 million. Systemax also owns TigerDirect.com and acquired CompUSA last year. CircuitCity.com was quickly relaunched last week to capitalize on the remaining brand strength and traffic to the website.
Not to mention the link equity, eh?
... just remember that this company owns at least 3 electronics retail brands targeting the exact same keywords. And Google loves it. This sort of domain name + brands + links transaction highlights multiple fallacies in Google's broken view of the web...
If they don't like unnecessary duplication then should 1 company run 3 parallel competing websites with the exact same business model in the exact same niche targeting the exact same keywords? It is viewed as legitimate because they are a corporation, but since when have corporations been on a higher moral ground than individuals?
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