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Geo Marketing

temi

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Connie,
I am hearing of geomarketing creative tools for the first time, how does it work, what vendor provide that tool?
 
Ahh,
Now I know what you mean, I know it as Geo IP , we have it on some part of this forum, it recognises the country you are coming from by your IP address.

Thanks for that
 
Would that also include showing your ads only in certain countries, states, cities, that type of thing.

I use Yahoo Publisher in a very small way. With them they give their clients the option to show their ads in specific locations. So, for example, the products I sell on my sites are mainly only for sale in the US, or sometimes the US and Canada. It would be a waste of money if I advertised all over the world, so, I narrow it down to just North America, though I do have a page which is directed to products available in the UK.

If, however, I had a site which only sold products, or more likely services, say dog grooming, or a cleaning company, then I`d want to narrow it down even further, say to a particular city. That way my ads would be targetted to a specific audience which represents better value.
 
Team Player, the option you described above is available in AdWords as well, I suppose its got to be in all PPC platform or else advertisers will wast an awful lot of money targeting the wrong country.
 
Yes, of course, temi, it`s a while since I used Adwords and I`d forgotten that.

Although targeting countries is possible, I`m not sure it can be narrowed down to individual cities though with Adwords, or can it do you know?
 
TeamPlayer, yes, you an now narrow it down to particular region, say England, or Wales etc, I have not used it recently either but I believe you can even target cities for example Birmingham with Adwords this days.
 
I use Adwords and yes you can target a country/city etc which it does keep the cost down,i would like to use yahoo but as i understand it you can only use it if you are State side but i stand to be corrected on that one as i think it is a little cheaper than adwords.But i am more that happy with the setup that i have at the moment.

Miva is another one i have looked at,i signed up with them a couple of weeks back and they have sorted my advertising campaign all i have to do is fund it and we will try and see if that works.
 
Miva is another one i have looked at,i signed up with them a couple of weeks back and they have sorted my advertising campaign all i have to do is fund it and we will try and see if that works.

What sites does Miva display your advert on?
 
What sites does Miva display your advert on?

When i spoke to the rep from the company he mention the likes of the Big daily news papers like the Daily Mail website and other news media websites like they would place a travel advert on the travel section on the Mail website.I cannot paste the link as i dont have enough posts:dance2:

But i think you can get the idea how it works:D
 
I use Adwords and yes you can target a country/city etc which it does keep the cost down,i would like to use yahoo but as i understand it you can only use it if you are State side but i stand to be corrected on that one as i think it is a little cheaper than adwords.But i am more that happy with the setup that i have at the moment.

Miva is another one i have looked at,i signed up with them a couple of weeks back and they have sorted my advertising campaign all i have to do is fund it and we will try and see if that works.

You can use Yahoo to advertise with in a number of countries. I use them and I`m in the UK. You just register, give them your card details, or PayPal info, and set up your advertising campaign(s). I quite like them because the costs work out cheaper than they do with Google Adwords for my particular requirements. Whether though in the long term the conversion rate is as high is something I`ve never really examined thoroughly.

The difference is though that if you have a site which you want to allow others to advertise on (the Adsense equivalent), you need to be a US resident. I have seen suggestions this can be got round, but I haven`t tried it.
 
TeamPlayer that is some good information about yahoo that you have provided i will take another look into it,when i spoke to them about a year back they said they had been testing it out in the UK but was not available at that time :thumbsup:
 
MI
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