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People will pay more for goods if a website does a good job of protecting their privacy, a study shows.

The Carnegie Mellon study looked at what shoppers do when they are told what sites do with personal data.


It suggests that shoppers will pay a premium equal to about $0.60 (30p) on goods worth $15 (£7) if they are re-assured about privacy.


The study was used to evaluate a tool that aims to give web users clearer information about privacy policies.


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