Google Ad Manager is a hosted ad management solution for publishers with smaller direct sales teams; it can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory.
Should I use Ad Manager?
You'll probably want to use Ad Manager if:
You operate a website and sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
You'd like to improve the efficiency of your sales process and feel confident in your forecasting.
You've been left with unsold inventory because you weren't able to forecast availability accurately.
You need a consistent way to serve ads that make you the most money in undersold situations.
What are the benefits of using Ad Manager?
A simple, intuitive user interface: you can manage your campaigns, inventory, and advertiser data quickly and efficiently.
Revenue optimization and AdSense integration: the system will consistently deliver the highest-paying ad for every ad impression on your site.
Precise inventory forecasting: you'll be able to sell more of your inventory without overbooking it.
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