Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and each completed call over 30 seconds costs $1.
It’s simple and works like other call tracking programs. Google replaces the phone number in the ad with a toll-free (800, etc) number (via Google Voice) and then will reflect the number of calls received in the AdWords Express dashboard.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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